When to consider CX Research
Research can and should act as a strategic lever to de-risk digital strategy, identify unmet customer needs and facilitate innovation.
Using a blend of qualitative and quantitative research our bespoke service allows you to understand your customers on a fundamental level and is intended to ensure that critical product decisions are based on real user needs, as opposed to assumptions. As the scope of insights are so broad, this is ideal to inform large, forward-thinking decisions or validate the need to create a new product.
After analysing the research we will provide you with a report and recommendations based on a deep insight into your user’s behaviour, what they need and how this relates to your current product or service. We can also provide detailed personas to inform your decision making and ensure a customer first approach moving forward.
How does it work, what will I learn?
Each UX research project is different: the problems, the levers, the constraints, the aspirations. All research projects therefore begin with a discovery phase to identify and frame the problem correctly. Once we have a clearly defined problem statement we will recommend the best research methods. As the research progresses we may suggest adapting it as new insights surface.
Typically UX research aims to answer deep questions such as:
- Who should we build this product for?
- What do my users really want?
- What type of behaviours do my users exhibit?
- How can we design our product around my users behaviours?
- How are my users solving this problem without my product?
- What will make this product successful?
Typical Research Methods
Other Research Services
What is Research? Francis Bacon first coined the quote “knowledge is power” in 1597. Hundreds of years later, today, in a world obsessed with being customer centric, knowledge of the customer is power. But what is the best way to gain knowledge? It is actually simple: research The word “research” does not have […]
What is Rapid Prototyping? Rapid Prototyping is a process in the name of efficiency. It’s effectively rapidly creating solutions which are tested and refined prior to development. Nobody wants to create an almost-complete product and then have to go back to the drawing board… after all, money doesn’t grow on trees. Building successful products The excitement of rushing to build […]