Services • CXR

UX Benchmarking

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UX Team

When you need UX Benchmarking

Do you want to know how you stack up against your competitors? Perhaps you’re keen to understand the opportunities for improvement for a new or existing product? Or maybe you want to know how you can leverage your strengths to lead the market.

 

Our UX benchmarking provides you with a health check, relative to expectations and standards of the industry, alongside actionable recommendations for improvement. Every approach will be tailored to your exact needs and budget.

 

After analysing the research we will give you a benchmark score, a gap analysis between you and your competitors and recommendations based on any usability issues found.

REO has a highly skilled UX team that adapted the programme of research as the project progressed

How does it work, what will I learn?

UX benchmarking begins by identifying the right metrics to measure the user experience so that comparisons can be made against industry standards and competitors. With the right metrics in place we will recommend the most appropriate research methods while considering timescales, budget and any existing benchmark data.

 

Typically UX benchmarking is something that is repeated at the end of each product design cycle, but it can also be useful as an ad hoc health check of your products and services.

 

Whatever your approach, we will help you answer:

 

  • Where are my weak spots compared to my competitors?
  •  What opportunities are there for my product to lead the market?
  • How are market leaders solving similar problems for customers?
  • What opportunities are there for me to innovate?
  • Do users enjoy my product or service?
  • How much effort is required to get the ideal state?

Remote & Lab-based research

We offer remote user research globally or lab based at our own state of the art customer research facility in central London.

 

Typical Research Methods

Usability Testing
Competitor review
Expert review
Multifaceted approach

Usability testing on your site & competitors

 

Usability testing is conducted on both yours and competitor sites to gain critical insights.

 

Competitor review

 

A UX specialist will conduct an expert review on your product or service and compare against your competitors to uncover what works and what doesn’t.

 

Expert review

 

A UX specialist will conduct an expert review on your product or service, based on proven best practice techniques.

 

So, how do we get started?

1  Fill in the form to request a call back.

 

2  Our UX specialists will initially complete a free audit.

 

3  We agree commercials.

 

4  UX Benchmarking begins.

 

5  Greater insight leads to better product and service.

Other Research Services

CX Research

Understand user behaviour and needs to generate new, transformative and innovative ideas.

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CX Enablement

Tailored approaches to get everyone in your business on the same page.

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