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Join us for
CX Jungle

Combining Data - Technology - Expertise

16th April 2026 from 1pm - 5pm

100 Embankment, Manchester M3 7FB

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CX Jungle is back with a hands-on experimentation workshop with Accu.

Join us in Manchester for a facilitated, hands-on session working directly on a live ecommerce experimentation problem Accu are facing.

Designed for digital, UX, product, experimentation and ecommerce practitioners & decision makers.

Accu supports 70 percent of the world’s top manufacturers and operates a complex ecommerce platform with over 500,000 products. Like many teams, they’ve faced challenges around conversion, confidence and decision-making across the customer journey.

From those who have been before:

I liked working with a range of companies on the ideation task where we all had the same client use case.

It was good to go through the entire process – from problem statements through to designs. Can’t believe how much we achieved in a short time!

The challenging but achievable goal. A really valuable day, made even better by winning  the champagne at the end of day!

Better than a front row seat

Using a real Accu challenge as the anchor, you’ll experience how experimentation decisions are made in practice, how ideas are shaped by insight and constraints, and how confidence is built before testing at scale.

You will leave with

  • Practical experience working through a real experimentation problem

  • Exposure to how other teams approach similar challenges

  • Clearer understanding of experimentation maturity in practice

  • Ideas and perspectives you can apply immediately

Some of what you can expect

  • Gain a deeper understanding of how to create game changing customer experiences
  • Apply theoretical concepts to real-world problems and see how leading businesses utilise these strategies to achieve astounding results
  • Whether you hope to connect with industry peers, bounce ideas around, or simply grow your network, there's plenty of time for that here
  • Get stuck in with industry leading professionals, and enhance your customer engagement and conversion
  • Sharpen your skills to understand, interpret and leverage data-driven decisions that will set your business apart
  • And so much more...

Speakers

Alastair Morris

Accu

Matt Maidment

REO

picture of megan speak at the event

Megan Tunney

AB Tasty

Agenda

1:00 PM

Registration & Drink.

1:30 PM

CX Jungle kicks-off with Accu.

1:50 PM

Ideation Workshop. This is you!

3:30 PM

Break, some delicious nibbles and great chat.

4:00 PM

Battle of the designers, bringing the ideas to life.

5:00 PM

Winner is chosen!
Drinks and networking...

Getting here

If you’re involved in Ecommerce, Digital, UX, Product or Experimentation and want to learn through real problem-solving rather than presentations, we’d love to have you join us in Manchester. 

The workshop is intentionally limited in size to maintain quality discussion and collaboration.

100 Embankment
Embankment East Tower

Manchester

M3 7FB

Getting here

Victoria Station

4 min walk
Manchester Victoria
Train station

Exchange Square

4min walk
Metrolink Tram stop
Exchange Square

Q-Carpark

Deansgate North
1 min walk

By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.
Partnering with REO helped us reimagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.
REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.
Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.
Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high consideration, luxury context and which actively undermine it.
Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their 
customer behaviour.
REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CICD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.
Partnering with REO has been transformative for our experimentation efforts. They supported us in establishing an effective programme and fostering cross-functional collaboration, bringing together insights from across the business. This approach has delivered customer experience enhancements leading to impressive eCommerce volume growth for the company.
We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience.

Frequently asked questions

By the end of this workshop, you’ll be walking away with a goodie bag packed with top-notch CX insights and practices. Expect to leave not just informed, but ready to apply what you’ve learned in a fun and practical way.

Come dressed in your casual comfort best. We’re talking about your favourite jeans, cozy T-shirts, and any shoes that make you feel like you could walk a mile with ease. Let’s keep it laid-back and focus on enjoying our time together.

There’s no homework, no prerequisites, just bring your curious self and maybe a smile. We’ve got everything else covered. So, kick back, relax, and let’s explore new ideas together without any prep pressure. Can’t wait to see you there and learn alongside you.

First off, bring that fantastic curiosity of yours. Questions? Fire away… Got an idea? Share it and if you’re excited about it, that’s ok too. Next, be ready to mingle. You’ll meet peers just as eager and chatty as you, so spark up a conversation. Do these few things and you will be brimming with new ideas and tactics to try out on your brand.

If you have a question please contact [email protected] and one of the team will get back to you right away.

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100 Black Prince Road
London
SE1 7SJ

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