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"A/B Testing" Insights (Page 1 of 2)


Running Experiments with Adobe Target on Single Page applications


Running Experiments with Adobe Target 1.x on Single Page applications   Single page applications (SPAs) are more and more common, replacing traditional websites that are made up of multiple pages. The main driver behind this transition is a better user experience as SPAs behave more like native apps than websites. All the HTML, Javascript and […]


A/B Testing | Adobe



How Good Are Your Test Ideas?


15 Questions to assess your test ideas   Coming up with great test ideas is far from easy! To help you assess and benchmark the quality of your test ideas, we have compiled a list of Yes/NO questions, for every “Yes” you score 1 point!   Answer each question honestly with a “Yes” or “No” […]


A/B Testing | CRO



The Formula for Successful A/B Testing


A/B testing is considered the secret sauce that can help you with conversion rate optimisation, get more out of your existing traffic, and grow your audience.     You need to have a clear strategy to ensure your A/B testing efforts give you the most bang for your buck, rather than running random A/B tests […]


A/B Testing | CRO


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Building a Customer Retention Optimisation Strategy


The development of an optimised customer retention strategy must include a focus on retention as much as conversion. It costs 5 times less resources to retain an existing customer than to acquire a new one. Existing customers are also likely to spend 67% more than new customers.    Here, we’re going to discuss common strategic […]


A/B Testing | CRO



Custom metrics in Adobe Target – Financial Services


Why use custom metrics?   The main idea behind custom metrics in Adobe Target is to fire an mbox upon success of a specific goal and then use this mbox to track the metric in the experiment.   To do this you will need to use the trackEvent function provided by Adobe, the generic code […]


A/B Testing | Adobe



Invest in CRO to improve CX


Investment in Conversion Rate Optimisation (CRO) is low   Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]


A/B Testing | CRO


Most Read Articles


5 Tips to Improve Usability Testing


Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]


Analytics | Insights



The Business Case for Conversion Rate Optimisation (CRO)


Introduction   Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]


A/B Testing | Analytics



Building a Personalisation Strategy


Personalisation has been on everyone’s lips for many years, but which website really offers it? In the following article, we’re going to take a look at how businesses can make the transition from the seemingly aloof to a brand that truly cares about their customers.     Why is Personalisation Important?     According to research, nearly 44% of […]


CRO | Personalisation


Our favourite articles


Usability Testing: To Moderate or Not to Moderate?


The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners.    […]


Insights | Research



Digital Experiences are more important than ever


What is a digital experience?   In its simplest form, a Digital Experience is when a person interacts with a business, service or organisation, that is only possible because of a digital technology or interface.   To illustrate this, consider reading digital print. Reading a book for example on a screen is not a “digital […]


Digital Experience | Insights



Invest in CRO to improve CX


Investment in Conversion Rate Optimisation (CRO) is low   Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]


A/B Testing | CRO


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