• Home
  • About

    About us

    REO is a customer experience agency. We are an eclectic mix of bright and creative thinkers, embracing the best of research, strategy, design and experimentation to solve our clients’ toughest challenges. We work across a variety of sectors, with companies such as Amazon, M&S, Tesco and Samsung.

    Who we are
    Working at REO
  • Services

    Services

    Drive significant business growth, improve customer satisfaction, and maximize your traffic with our award winning CRO service. At REO we believe the best CRO strategies come from getting up close with your users in our state-of-the-art UX Lab.
    CRO & Experimentation
    User Experience (UX)
    Data & Analytics
  • Work
  • Resource Hub

    Resource Hub

    You can find all of our latest news and resources here including; podcasts, webinars, whitepapers, tutorials and industry updates.

    See all posts
    Search news by type
  • Partners
  • Contact

Data Governance

Data Governance

Experts in Analysis, Oversight, Compliance, Collaboration

Ensure accurate and reliable data, leading to informed decision-making and effective optimisation strategies for improved conversions.

REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project
The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision.
We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results.
Sixt has a well established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries.
With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!
We set REO a challenge to move beyond traditional market research approaches so we could get real insights into the user experience across multichannel touchpoints. They delivered a complex and innovative brief and I’m happy to recommend their services.
We were really impressed with the team at REO – from the consultants that helped us devise experimentation ideas, to the UI designers that made the changes. The results we achieved were great and I look forward to working with REO to make impactful changes to the Reiss website.
Samsung needed a research strategy to dig deep into what phone users’ expectations are beyond (phone) features. With REO we found the perfect partner, their unique approach really stood out and the quality of insight has allowed us to recommend tangible and innovative product development ideas for future phones

What is it

Data governance in Conversion Rate Optimization (CRO) refers to the establishment of policies, processes, and controls to ensure the accuracy, reliability, and integrity of data used in CRO efforts. It involves defining data ownership, roles, and responsibilities, as well as implementing standards for data collection, storage, and analysis.

Data governance in CRO ensures that data is consistent, complete, and trustworthy, enabling informed decision-making and effective optimization strategies. It also addresses privacy and security concerns, ensuring compliance with regulations. By establishing data governance practices, you will enhance the effectiveness of your CRO initiatives. 

How it helps

  • Enhances data quality and accuracy. 
  • Ensures regulatory compliance and privacy. 
  • Facilitates informed decision-making processes. 
  • Improve implementations: Adobe, GA4, GTM, Tealium 
  • Mitigates data-related risks and errors. 
  • Supports effective data integration. 
  • Enables efficient data sharing. 
  • Enhances trust in data-driven insights. 
  • Improves operational efficiency and productivity. 

Why REO

Unlock the power of effective data governance for your business by partnering with REO. With our specialised expertise, we will tailor robust data governance frameworks to your unique needs. Benefit from our external objectivity, as we provide unbiased insights and identify blind spots in your data governance strategies. REO will accelerate the implementation process, ensuring swift and impactful deployment, while empowering your internal teams to focus on core business functions. Take your data governance to new heights with our proven expertise and tailored solutions. 

  • Tailored data governance frameworks. 
  • Objective insights and unbiased perspective. 
  • Accelerated implementation for swift deployment. 
  • Empower internal teams' focus. 
  • Proven expertise for impactful results. 

See our work

"REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project"
LV= ElectriX website is fully charged
"The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision."
Renault & Nissan finance arm RCI aligns product vision through user research
"We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results."
Penhaligon’s increases revenue per visitor by 46% with personalisation
"Sixt has a well established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries."
Driving a huge increase in car bookings
"With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!"
Thriving after payments experimentation
"We set REO a challenge to move beyond traditional market research approaches so we could get real insights into the user experience across multichannel touchpoints. They delivered a complex and innovative brief and I’m happy to recommend their services."
Transforming Tesco Clubcard's digital strategy
"We were really impressed with the team at REO – from the consultants that helped us devise experimentation ideas, to the UI designers that made the changes. The results we achieved were great and I look forward to working with REO to make impactful changes to the Reiss website."
Increasing Reiss's revenue by 9.64%
"Samsung needed a research strategy to dig deep into what phone users’ expectations are beyond (phone) features. With REO we found the perfect partner, their unique approach really stood out and the quality of insight has allowed us to recommend tangible and innovative product development ideas for future phones"
Samsung leads the way in smartphone market with ethnographic study

Timperdiet gravida scelerisque odio nunc. Eget felis, odio bibendum quis eget sit lorem donec diam. Volutpat sed orci turpis sit dolor est a pretium eget. Vitae turpis orci vel tellus cursus lorem vestibulum quis eu. Ut commodo, eget lorem venenatis urna.

Timperdiet gravida scelerisque odio nunc. Eget felis, odio bibendum quis eget sit lorem donec diam. Volutpat sed orci turpis sit dolor est a pretium eget. Vitae turpis orci vel tellus cursus lorem vestibulum quis eu. Ut commodo, eget lorem venenatis urna.

Timperdiet gravida scelerisque odio nunc. Eget felis, odio bibendum quis eget sit lorem donec diam. Volutpat sed orci turpis sit dolor est a pretium eget. Vitae turpis orci vel tellus cursus lorem vestibulum quis eu. Ut commodo, eget lorem venenatis urna.

Timperdiet gravida scelerisque odio nunc. Eget felis, odio bibendum quis eget sit lorem donec diam. Volutpat sed orci turpis sit dolor est a pretium eget. Vitae turpis orci vel tellus cursus lorem vestibulum quis eu. Ut commodo, eget lorem venenatis urna.

Ready when you are

Speak to a consultant

Related services

Find us

100 Black Prince Road,
London
SE1 7SJ

Contact

[email protected]
+44 (0) 020 7183 0374

Services

Legal

Awards

Certifications

Accreditations

© 2024 REO. All rights reserved.

Sign up

Worried we'll send you crap? Don't. No crap. No spam. Only the best insights.