By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.

Partnering with REO helped us reimagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.

REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.

Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.

Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high consideration, luxury context and which actively undermine it.

Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their 
customer behaviour.

REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CICD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.

Partnering with REO has been transformative for our experimentation efforts. They supported us in establishing an effective programme and fostering cross-functional collaboration, bringing together insights from across the business. This approach has delivered customer experience enhancements leading to impressive eCommerce volume growth for the company.

We had a fascinating and informative experience in REO’s Biometrics Lab. The analysed data has led to valuable discoveries, which have been used to improve personalisation, reliability, and engagement for our human-AI experience.