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    REO is a customer experience agency. We are an eclectic mix of bright and creative thinkers, embracing the best of research, strategy, design and experimentation to solve our clients’ toughest challenges. We work across a variety of sectors, with companies such as Amazon, M&S, Tesco and Samsung.

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    Drive significant business growth, improve customer satisfaction, and maximize your traffic with our award winning CRO service. At REO we believe the best CRO strategies come from getting up close with your users in our state-of-the-art UX Lab.
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UX 
Design

UX Design

Experts in UI, UX, Design Thinking & Empathy

Drive customer engagement to new heights by designing products and services that are highly relevant, intuitive, and enjoyable. 

REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project
The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision.
We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results.
Sixt has a well established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries.
With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!
We set REO a challenge to move beyond traditional market research approaches so we could get real insights into the user experience across multichannel touchpoints. They delivered a complex and innovative brief and I’m happy to recommend their services.
We were really impressed with the team at REO – from the consultants that helped us devise experimentation ideas, to the UI designers that made the changes. The results we achieved were great and I look forward to working with REO to make impactful changes to the Reiss website.
Samsung needed a research strategy to dig deep into what phone users’ expectations are beyond (phone) features. With REO we found the perfect partner, their unique approach really stood out and the quality of insight has allowed us to recommend tangible and innovative product development ideas for future phones

What is it

UX design, or User Experience design, refers to the process of creating meaningful and seamless interactions between your users and your product or service. It works hand in glove with user research, information architecture, interaction design, visual design, and usability testing.

The goal of UX design is to enhance user satisfaction by ensuring that the product or service is intuitive, efficient, and enjoyable to use. At REO we design user-centric solutions that meet our clients customers’ requirements and deliver a positive and enjoyable overall experience.  

How it helps

  • Increased user satisfaction.
  • Competitive advantage.
  • Improved conversion rates.
  • Best experience across all devices.
  • Brand differentiation.
  • Increased brand loyalty.
  • Customer retention.
  • Reduce customer support costs/levels.
  • Innovate and launch new products more efficiently.

Why REO

Our design services are a natural progression of our research services. Creating winning designs that are steeped in customer evidence gathered at our state-of-the-art UX Lab, instore ethnographic studies, remote testing or using wearable tech – REO’s UX design offering is the most advanced of any specialist CRO agency. 

  • Leading CRO agency
  • Design Studio
  • Design validation sprints 
  • Multichannel design and testing 
  • Amazing future concepts 

See our work

"REO raised the bar with this project. REO’s ability to transform customer insights into high-quality designs within such a condensed timeframe exceeded all expectations with this project"
LV= ElectriX website is fully charged
"The research and workshops conducted by REO allowed us to pause, have meaningful conversations with multiple teams and then finally pivot to a more productive direction that was aligned with our long term vision."
Renault & Nissan finance arm RCI aligns product vision through user research
"We were really impressed with the data insight project that highlighted the variety of different types of behaviours our customers showcase. We were even more impressed with how REO were able to suggest and implement impactful ideas that utilised this new information to drive fantastic results."
Penhaligon’s increases revenue per visitor by 46% with personalisation
"Sixt has a well established experimentation and CRO strategy and we have conducted many tests over the years, finding new ways to drive uplift is not easy. Having worked with the team at REO for over 3 years we have always been really impressed with how creative and strategic they are to find new ways to improve the performance of our websites in all countries."
Driving a huge increase in car bookings
"With the use of our analytics, user research tools and user insights, REO helped us increase our sales and come up with a winning design through iterative experimentation. The proof of concept design helped us add a commercial ticket value to the project. Their professional, agile and efficient ways of working along with collaboration throughout the testing process is appreciated across the business!"
Thriving after payments experimentation
"We set REO a challenge to move beyond traditional market research approaches so we could get real insights into the user experience across multichannel touchpoints. They delivered a complex and innovative brief and I’m happy to recommend their services."
Transforming Tesco Clubcard's digital strategy
"We were really impressed with the team at REO – from the consultants that helped us devise experimentation ideas, to the UI designers that made the changes. The results we achieved were great and I look forward to working with REO to make impactful changes to the Reiss website."
Increasing Reiss's revenue by 9.64%
"Samsung needed a research strategy to dig deep into what phone users’ expectations are beyond (phone) features. With REO we found the perfect partner, their unique approach really stood out and the quality of insight has allowed us to recommend tangible and innovative product development ideas for future phones"
Samsung leads the way in smartphone market with ethnographic study

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