Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

EXPERIENCE

UX Design

UX design grounded in research and data, creating journeys that are easier to use, accessible by default and built to convert.

Book a UX design consultation

Talk to our specialists
Team members collaborating around laptops and a large monitor in an office. Person using a colour contrast checker on a laptop to test blue interface elements.

Intuitive interactions

Seamless, evidence-led design.

Provable outcomes

Grounded in real customer evidence.

WHAT IS UX DESIGN

Design that works, not just design that looks good

UX design is the process of creating meaningful, seamless interactions between your customers and your product or service.

It sits alongside research, information architecture, interaction design and usability testing, not apart from them.

Good UX design should be intuitive, efficient and enjoyable to use, but it should also be provable. At REO, design decisions are grounded in real customer evidence rather than internal opinion, so what ships is what actually works for the people using it.

How UX design helps your business

The commercial case for better design

Boost Conversions

Improves conversion rates across every device.

Build Loyalty

Increases user satisfaction and long-term brand loyalty.

Stand Apart

Creates a real point of competitive differentiation.

Cut Support Costs

Reduces customer support costs by removing confusion at the source.

Launch Faster

Helps you launch new products and features faster and with less risk.

Retain Customers

Strengthens customer retention over time.

OUR APPROACH TO UX DESIGN

Research first. Design second. Proof always

Design at REO starts with evidence — gathered through our UX lab, remote testing and ethnographic research — so we understand the real friction before anything gets designed. Every decision is then validated through testing, not opinion, ensuring only proven improvements roll out.

UX Lab Research

Gathering evidence through in-house lab testing and remote sessions.

Ethnographic Studies

Understanding real user behaviour through observation and wearable tech.

Evidence-Led Design

Every design decision grounded in customer research, not opinion.

Validated Outcomes

Changes proven to improve the experience before they roll out everywhere.

Evidence, not adjectives

+20%

More bookings for Mr & Mrs Smith, from a simplified rate selection design.

KPIs

A significant uplift across all KPIs for esure, through a more intuitive, self-serve account area.

TSB

A reimagined digital experience for TSB, maximising their existing Adobe investment.

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum & Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Why REO?

Design backed by evidence, not opinion

Most agencies design first and validate later, if at all. Our design work starts from the same evidence base as our research and CRO teams, so what gets designed is already grounded in what customers actually need.

Design decisions tested, not just reviewed

Multichannel design, validated across every device

The same evidence base used across research, design and testing

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

Get In Touch
“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Penhaligon's website mockup

46.17% Uplift in revenue per visitor

Penhaligon’s increases revenue per visitor by 46% with personalisation

Penhaligon
Sixt website mockup

€5.5M Incremental revenue

Sixt dramatically improves car bookings experimenting with informative urgency messaging

Sixt
Bradshaw Taylor website mockup

15:1 Return on Investment

Optimising Shopify for fashion retailer Bradshaw Taylor

Bradshaw Taylor
size? website shown on a phone

16:1 Return on Investment

Optimising the shopping experience for size?

size?
Esure Drupal Website Mockup

Modern web development with esure Group

User Experience, Web Development

Esure

Frequently asked questions

What's the difference between UX design and UI design?

UX design covers the overall experience: how a journey is structured, how easy it is to complete a task, and whether the experience meets a real customer need. UI design covers the visual and interactive layer on top of that, buttons, colour, typography and layout. Good UX design should inform UI design, not the other way round.

How do you validate a design before it launches?

We test designs with real users through prototypes and usability sessions, and where traffic allows, validate changes with A/B testing after launch. This catches problems early, when they are cheapest to fix.

Do you design for accessibility as standard?

Yes. Every design is built to WCAG 2.2 AA as a minimum, and our REO Inclusion specialists can review designs with assistive technology users where needed.

Can UX design work alongside our existing design team?

Yes. We can lead projects end to end, or work within your team as additional capacity, using your design system, tools and processes.

How long does a UX design project typically take?

It depends on scope. A focused review or redesign of a single journey can take a few weeks, while larger programmes run over several months. We'll agree a clear timeline before any work starts.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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