Insights and articles

What we're thinking and doing.

"UI/UX" Insights


The Benefits of Rapid Prototyping


What is Rapid Prototyping?    Rapid Prototyping is a process in the name of efficiency. It’s effectively rapidly creating solutions which are tested and refined prior to development. Nobody wants to create an almost-complete product and then have to go back to the drawing board… after all, money doesn’t grow on trees.    Building successful products    The excitement of rushing to build […]


Design | Insights



Usability Testing: To Moderate or Not to Moderate?


The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners.    […]


Insights | Research


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5 Tips to Improve Usability Testing


Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]


Analytics | Insights



The Marriage of the Rational & Emotional


This whitepaper details REO’s methodology for designing an online experience that meets both the commercial objectives of an organisation along with the needs of its customers. Easily said, less simple to achieve.   A methodology is defined as ‘a system of methods’, a description which correctly highlights the connected and interdependent nature of every element: […]


Whitepaper | Design


Most Read Articles


5 Tips to Improve Usability Testing


Usability testing is the testing of a website or application to gauge its level of usability. Contrary to popular belief, ‘usability’ does not refer to how easy it is to use the website or application, but rather user satisfaction, type of engineering, as well as some other factors that provides you with valuable information on […]


Analytics | Insights



The Business Case for Conversion Rate Optimisation (CRO)


Introduction   Conversion Rate Optimisation is now mainstream digital marketing, yet it still seems to lack the budget recognition it needs and deserves. We have 10 years’ worth of data from 10 editions of our CRO Reports (written in conjunction with econsultancy) that consistently make this very point stating that: lack of budget was a […]


A/B Testing | Analytics



Building a Personalisation Strategy


Personalisation has been on everyone’s lips for many years, but which website really offers it? In the following article, we’re going to take a look at how businesses can make the transition from the seemingly aloof to a brand that truly cares about their customers.     Why is Personalisation Important?     According to research, nearly 44% of […]


CRO | Personalisation


Our favourite articles


Usability Testing: To Moderate or Not to Moderate?


The best way to get close to your users and customers is by using moderated and unmoderated usability testing methods. While they can be highly effective methods of evaluating an ecommerce website and solving the consumer’s problems, both moderated and unmoderated methodologies can be hard to employ effectively even for the most seasoned practitioners.    […]


Insights | Research



Digital Experiences are more important than ever


What is a digital experience?   In its simplest form, a Digital Experience is when a person interacts with a business, service or organisation, that is only possible because of a digital technology or interface.   To illustrate this, consider reading digital print. Reading a book for example on a screen is not a “digital […]


Digital Experience | Insights



Invest in CRO to improve CX


Investment in Conversion Rate Optimisation (CRO) is low   Conversion Rate Optimisation, the continual process a business follows to make it easier and easier for website visitors to complete their desired outcome is, today in 2020, widely adopted by businesses of all sizes. Despite the prevalence and proven benefits of CRO, compared to acquisition in […]


A/B Testing | CRO


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