How to Measure SEO Performance in AI Search

Three rings, one inside the next, labelled Demand, Presence and Value, next to the headline: Fewer clicks doesn't mean less demand. Judge search by revenue, not visits.

How to measure SEO performance and turn search data into commercial decisions Plenty of board meetings now have a version of the same slide. Organic traffic is down, AI Overviews answer questions before anyone reaches the website, and someone asks if search is still worth the money. Some websites are losing clicks, mostly on queries […]

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