Know what’s worth changing on Shopify.

A short, free assessment to identify where customers hesitate, what’s limiting conversion, and where change will have the most impact.

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A challenge
limiting growth

As e-commerce teams grow, performance issues become harder to spot. Traffic increases, costs rise, but conversion plateaus, and it’s often unclear why. Without clear data and behavioural insight, teams are left guessing which changes matter. An evidence-based CRO approach replaces that guesswork with confidence and prioritisation.

In-depth assessment of a priority e-commerce journey and conversion funnel, with validated analytics and tracking to ensure confident, reliable decision-making.

Identification and prioritisation of key friction points based on measurable impact, including confidence gaps that affect conversion and downstream checkout performance.

A clear, business-aligned 90-day experimentation roadmap focused on improving conversion and driving measurable results.

CRO beyond surface metrics.

A short, free assessment designed to clarify what’s worth testing. No obligation.

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Why REO

REO combines Shopify platform expertise with deep behavioural insight to help established brands improve performance.

Our Shopify Experience Optimisation (SXO) approach blends UX, analytics, experimentation, and engineering to understand how customers actually move through key journeys and where focus delivers the most impact.

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