Consumer Duty – Your Guide To The 4 Key Outcomes
The FCA wants retail financial services to follow a new Consumer Duty. This ground-breaking move means that companies need to completely re-evaluate how they approach their customers and do business. The good news is that consumers will feel able to understand the financial decisions they’re making in more depth. However, before reaching that step, […]
What affects an individual’s access to the web?
The varying elements that can alter a user’s ability to access Accessibility is a continually evolving subject with growing awareness around the variety of disabilities that can leave an individual with limited access to the web. However, when discussing accessibility, it’s important to understand that there are in-fact many different types of access barriers […]
Building a Customer Retention Optimisation Strategy
The development of an optimised customer retention strategy must include a focus on retention as much as conversion. It costs 5 times less resources to retain an existing customer than to acquire a new one. Existing customers are also likely to spend 67% more than new customers. Here, we’re going to discuss common strategic […]