The Hidden Cost of Low Testing Velocity

Bar chart showing the number of test winners found per year at different testing volumes, at a 36.3% win rate: about 1 winner from 4 tests, 5 winners from 14 tests, and 9 winners from 24 tests a year — winners rise with testing volume, not win rate.

The real cost of low testing velocity The standard pitch for testing velocity goes: run more tests, find more winners, grow revenue faster. It’s true, but it’s also the least interesting reason to care about velocity, and it’s not the argument that actually gets budget approved. If you want the tactical how-to on running the […]

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