Ep.2 Optimizely: experimentation maturity in the age of AI

Matt Maidment of REO Digital and Katie Bloor from Optimizley recording the Beyond Conversion podcast, seated on a sofa against a pink backdrop.

Prefer to listen? Catch it on Spotify. Is a busy experimentation programme the same as a mature one? Katie Bloor, Senior Value and Adoption Advisor at Optimizely, joins REO’s Matt Maidment on what experimentation maturity really looks like, and how AI is changing it. Why more tests was never the measure, where culture and prioritisation […]

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