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Is a busy experimentation programme the same as a mature one?
Katie Bloor, Senior Value and Adoption Advisor at Optimizely, joins REO's Matt Maidment on what experimentation maturity really looks like, and how AI is changing it. Why more tests was never the measure, where culture and prioritisation hold programmes back, how agentic tools like Opal are lifting win rate through better test design, and where the experimentation team's role is heading next.
In this episode.
- What experimentation maturity really means, and why most teams overestimate theirs
- Why culture and prioritisation hold programmes back more than the technology
- Where ideation quality slips, the hidden weak spot
- How AI is lifting win rate, not just speed, through better test design
- Where agentic tools like Opal help, and where they add risk
Katie Bloor, Senior Value and Adoption Advisor at Optimizely
Matt Maidment, Head of CX at REO Digital
Matt Maidment, Head of CX at REO Digital
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