Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

CASE STUDY

Accessibility Consulting for Inclusive Banking with Bank of Ireland UK

Delivering expert accessibility consulting for inclusive banking experiences.

  • Accessibility
  • Finance
Customer using a mobile banking app on her phone

Working with REO has allowed us to uncover and fix our accessibility barriers while improving customer experiences.

David Hammond

Bank of Ireland UK

Our contributions

  • Expert manual accessibility audits
  • Testing against WCAG 2.2 guidelines
  • Assistive technology testing
  • Accessibility heuristics evaluation
  • Exclusion audit
  • Accessibility consultation

Background

“We wanted to quickly achieve compliance with international accessibility standards”

Bank of Ireland UK is dedicated to delivering inclusive financial services that meet the needs of every customer, regardless of ability.

Challenges

Recognising the limitations of automated tools, they sought a comprehensive, expert-led accessibility consulting that would uncover real-world barriers and provide actionable remediation.

Over 2023 and 2024, Bank of Ireland UK partnered with REO to carry out accessibility audits and provide consultancy services across key digital platforms.

Our aim was to ensure both an outstanding user experience and to help The Bank of Ireland UK meet global accessibility standards.

Older customer using a laptop at home

Our approach

“Combine expert manual accessibility audits with remediation consulting”

REO’s approach combined expert manual accessibility audits with remediation consulting, ensuring identified issues could be resolved quickly and effectively.

We utilised real-world scenarios and assistive technologies to uncover all barriers across core product and services user journeys on the Bank of Ireland UK and Northridge Finance websites, helping improve banking accessibility for all customers.

Deliverables

Our accessibility specialists manually tested each site against WCAG 2.2 (AA) success criteria using:

Desktop and mobile screen readers
Mouse alternatives and keyboard only navigation
Colour, typography, and image checks
Form fields testing

Browser zoom & text resizing checks
Content reading level
Information structure

Remediation roadmap

We provided a detailed remediation roadmap to address identified barriers.

Targeting consulting

Offered targeted remediation consulting to fit seamlessly into the existing development workflow.

Recommendations

Delivered practical recommendations to resolve all issues and improve overall accessibility.

Re-audit

We re-audited user flows to verify the implemented changes and ensure compliance.

Consultancy work

In addition to our expert manual audits, we delivered on smaller consultancy engagements focused on:

Accessibility overlays

Educating teams through accessibility training on the limitations and negative effects of accessibility overlays, emphasising the importance of investing in long-term cost-effective codebase changes as a compliance solution for inclusive financial services.

Accessibility statements

Guidance on writing a clear and transparent accessibility statement that aligns with organisational values, legal requirements, and user expectations.

The outcome

Real-world testing with assistive technologies ensured fixes had a meaningful impact for disabled and older users, improving overall banking experience.

Achieved compliance with WCAG 2.1 (AA) standards across key customer journeys.

Streamlined remediation by offering practical, workflow-integrated solutions to resolve issues efficiently through expert accessibility consulting.

Enhanced awareness within the Bank of Ireland teams about the importance of sustainable, standards-driven accessibility improvements.

Screen reader user typing on a braille keyboard

REO’s expert audits and remediation consulting have been instrumental in ensuring our digital platforms meet compliance standards while delivering inclusive experiences for all our customers.

David Hammond

Bank of Ireland UK

Demonstrating commitment to accessibility

“Bank of Ireland UK set an example for how organisations can empower their people and prioritise digital inclusion”

By partnering with REO, Bank of Ireland UK has demonstrated a strong commitment to creating user friendly accessible digital experiences that meet compliance standards.

Their focus on manual audits, real-scenario testing, and actionable remediation consulting highlights their dedication to inclusivity and continuous improvement.

This collaboration showcases Bank of Ireland UK as a leader in accessible digital transformation, ensuring their platforms deliver the best experiences for all their customers.

Learn more about our accessibility consulting work and how we can help your organisation achieve compliance and deliver inclusive banking solutions.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ



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