Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

EXPERIENCE

Web Development

Fast, accessible websites on Shopify, WordPress and Drupal, built to support ongoing testing, personalisation and growth long after launch.

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SHOPIFY DEVELOPMENT

Built for a platform that's still gaining ground

Shopify now powers a growing share of ecommerce sites and is the only major platform still gaining market share at scale, absorbing much of what other platforms are losing. We build theme customisations, custom apps and Shopify Plus migrations that support ongoing testing and personalisation, not just a one-off launch. Every build is checked against speed, accessibility and Core Web Vitals, and developed inside the same team as our CRO and research work, so what ships is what was actually validated, not a compromise between three disconnected suppliers.

Explore Shopify Development

 Laptop displaying a Shopify web page.

WORDPRESS DEVELOPMENT

The web's most-used platform, built without the usual bloat

WordPress still powers more websites than every other platform combined, roughly six in every ten sites that run a CMS. That scale comes with a well-known risk: years of accumulated plugins that slow sites down and make every change riskier than it should be. We build custom themes and WooCommerce functionality with restraint, only what you actually need, so performance and maintainability don't quietly erode as the site grows, and it stays genuinely easy to test on.

Explore WordPress Development

 Computer screen displaying accessibility plugins in the WordPress admin dashboard.

DRUPAL DEVELOPMENT

A small share of the web, but disproportionately the platform of choice for the biggest sites

Drupal accounts for under one percent of all websites, but among the top 100,000 highest-traffic sites its share is nearly six times higher, evidence of where it genuinely earns its place: organisations with real content complexity, multiple brands or sites, and strict governance needs that simpler platforms struggle to handle cleanly. We build enterprise-grade Drupal implementations for exactly that kind of complexity, with the content modelling and technical planning it requires, still connected to the same research and testing team as everything else we build.

Explore Drupal Development

 Developers working at desktop monitors showing source code.

Build quality shows up in the numbers

67.2

Average accessibility errors per page on WordPress builds, the worst-performing platform tracked

58.4

Average errors on Shopify builds; custom builds average 38.7

0

Compromise between what was researched, designed and what actually ships

3

Platform specialisms in one team: Shopify, WordPress and Drupal

01

What is it?

Insight and design only create value once they're live. Our development team builds and ships the experiments, personalised journeys and design changes the rest of your programme depends on, across Shopify, WordPress and Drupal.

Protects performance

Speed and Core Web Vitals checked on every release.

Built in accessibly

WCAG conformance from the start, not after launch.

Design

Research and design validate the change.

Build

Developed to match what was tested.

Ship

Released without slowing the roadmap.

Maintain

Kept healthy as the site keeps evolving.

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

it luggage

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum and Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

TSB

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

Esure

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

Missoma

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

Accu

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

Victoria Beckham

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

Bradshaw Taylor

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Esure

WHY REO

Development that keeps up with the roadmap

Most agencies separate design and build, so what launches is a compromise. We keep development inside the same team as research, design and testing, so what ships is what was actually validated.

Built by the same team that tests, not a separate handoff.

Deep specialists across Shopify, WordPress and Drupal.

Every release checked against performance and accessibility.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

Get In Touch
“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Penhaligon's website mockup

46.17% Uplift in revenue per visitor

Penhaligon’s increases revenue per visitor by 46% with personalisation

Penhaligon
Sixt website mockup

€5.5M Incremental revenue

Sixt dramatically improves car bookings experimenting with informative urgency messaging

Sixt
Bradshaw Taylor website mockup

15:1 Return on Investment

Optimising Shopify for fashion retailer Bradshaw Taylor

Bradshaw Taylor
size? website shown on a phone

16:1 Return on Investment

Optimising the shopping experience for size?

size?
Esure Drupal Website Mockup

Modern web development with esure Group

User Experience, Web Development

Esure

Frequently asked questions

What's the difference between UX design and UI design?

UX design covers the overall experience and structure of a journey. UI design covers the visual and interactive layer on top of that. Good UX design should inform UI design, not the other way round.

Can you work alongside our existing development team?

Yes. We often work as an extension of an in-house team, providing specialist capacity for specific platforms or complex builds rather than replacing what already exists.

Do you handle platform migrations without losing SEO or conversion equity?

Yes, migrations are planned and validated carefully to preserve rankings and conversion performance, not just to get the new platform live.

How do you keep performance and accessibility from slipping as the site grows?

Every release is checked against speed, Core Web Vitals and WCAG conformance as standard, not just at launch.

How long does a typical development engagement take?

This depends on scope, from a few weeks for a focused build to several months for a full platform migration. We'll scope a realistic timeline upfront.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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