Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

INCLUSION

Accessibility & Inclusion

Make your digital experiences work for everyone. We find and fix accessibility barriers, support compliance and help your team maintain accessibility across your digital services.

Get in touch

 Our specialties

Get an audit

The problem

98% of websites fail accessibility standards

Most organisations only find out their site excludes people when a complaint, an audit or a legal notice forces the issue. By then the barrier has already cost you trust, conversions and, in some cases, legal compliance.

REO Inclusion builds accessibility into the way we design, build, test and fix everything. So barriers get designed out, removed early, and don't quietly reappear with the next release.

Accessibility & Audit Testing

An audit is not the outcome

Removing barriers for your users is the outcome. We go beyond automated scans. We pair expert manual audits with inclusive user testing to find the most important barriers on your key journeys blocking your disabled users.

Accessibility & Audit Testing Explore Accessibility & Audit Testing

Remediation & Compliance

Turn findings into fixes, fast

An audit only matters if the issues get fixed. Our remediation consultants work alongside your development and design teams to fix what we found. We close out compliance gaps against the Web Content Accessibility Guidelines (WCAG), EN 301 549, the European Accessibility Act and The Americans with Disabilities Act (ADA).

Explore Remediation & Compliance Remediation & Compliance

Website Accessibility Monitoring

Stay compliant between audits, not just during them

Sites change constantly. New pages, new content, new components. Each change can introduce a new barrier. Our monitoring scans your digital estate continuously, ranks issues by severity and user impact, and pushes them straight into your team's existing workflow. So nothing sits unnoticed for months.

Explore Website Accessibility Monitoring Website Accessibility Monitoring

Accessibility Training & Consulting

Build the skills so accessibility doesn't rely on us

Fixing today's issues is only half the job: the real win is a team that doesn't create new ones. We deliver role-based training for designers, developers and content teams, backed by ongoing consulting, so accessibility becomes part of how you work rather than a periodic clean-up.

Explore Training & Consulting

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

it luggage

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum and Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

TSB

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

Esure

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

Missoma

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

Accu

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

Victoria Beckham

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

Bradshaw Taylor

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Esure

Frequently asked questions

What is a web accessibility audit?

An accessibility audit is a detailed evaluation of your website or app that identifies barriers preventing disabled users from using it properly. We combine manual testing with real assistive technologies and automated scans to check compliance against standards like WCAG, then hand you a clear, prioritised list of fixes.

Is an accessibility audit a legal requirement?

The law doesn't usually require an audit itself, but it does require accessible services. In the UK, the Equality Act 2010 requires reasonable adjustments, public sector bodies must meet the accessibility regulations, and the European Accessibility Act applies to many businesses selling into the EU. An audit is the most reliable way to show where you stand.

What's the difference between an audit and ongoing monitoring?

An audit is a detailed, point-in-time review that combines expert manual testing with assistive technologies. Monitoring runs continuously in the background, catching new issues as content and code change. Most organisations use an audit to set a baseline and monitoring to stop issues reappearing.

How often should we monitor our website for accessibility?

Continuously, if your site changes regularly. New content, releases and third-party scripts can all introduce issues, so automated monitoring should run alongside your release cycle, with a full manual audit around once a year or after a major redesign.

Do you provide training as well as remediation?

Yes. Alongside fixing issues, we offer role-based training for designers, developers and content teams, plus workshops and strategic planning, so your team can keep accessibility standards high without relying on us for every fix.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

Get In Touch
“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Customer using a mobile banking app on her phone

Accessibility Consulting for Inclusive Banking with Bank of Ireland UK

Accessibility

Bank of Ireland
Screen reader user typing on a braille keyboard

Accessibility Auditing & Consultancy with esure

Accessibility

Esure
esure team members at a Digital Inclusion Lab talk

Digital Inclusivity with esure

Accessibility

Esure
Two people signing in British Sign Language during a testing session

Testing BSL Content for Accessibility with Remark!

Accessibility

Remark!
Hand holding a Hotel Lovers coaster beside a set of keys

+24.4% Conversion rate

Simplifying Rate Selection Leads to +20% More Bookings for Mr & Mrs Smith

Mr & Mrs Smith

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

Linkedin Instagram Spotify

I’m Interested In
Name
Consent