Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

INCLUSION

Accessibility Audits & Testing

We uncover the barriers affecting real users, so you know what matters, why it matters and what to fix first.

Book a consultation

Get an audit

What is it?

Most accessibility work happens in isolation: a checklist audit, run once, handed over as a PDF nobody actions. We go beyond automated scans, combining expert manual audits with inclusive user testing, real disabled users testing your key journeys with their own assistive technologies.

Person wearing headphones tests websites on desktop monitors while a group observes.

We combine manual expertise with real assistive technology testing, across web, mobile, apps and documents.

We provide a clear, prioritised list of what to fix and how to fix it, not a wall of issues with no way in.

We'll embed the results in your team's workflow, and support you to remediate.

OUR SPECIALISMS

Four ways we help make your experiences more accessible

Every part of the experience, tested the way real users actually encounter it.

Accessibility Audits

Expert manual review combined with automated scanning against WCAG.

Inclusive User Testing

Real disabled users testing your key journeys with their own assistive technologies.

Design System Assessments

Catch barriers at the component level, before they multiply across every page.

Document Accessibility

PDFs, forms and downloadable content checked and fixed.

Explore Audit & Testing services

Inaccessibility is the default state of the web.
Let’s change it!

95.9%

Of the top one million homepages have a detectable WCAG failure

2%

Of webpages pass only 70% of the testable WCAG criteria

83.6%

Of pages fail on colour contrast alone, the single most common issue

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

it luggage

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum and Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

TSB

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

Esure

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

Missoma

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

Accu

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

Victoria Beckham

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

Bradshaw Taylor

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Esure

Why REO

Barriers removed, not barriers found

Automated tools alone miss most of what disabled users actually encounter. We combine expert manual audits with inclusive user testing, so you get a clear, prioritised list of issues, not a scan report full of false positives.

Manual expertise, not just automated scanning and how to fix it.

Real disabled people's user experiences with assistive technology

A clear, prioritised list of what to fix first.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

Get In Touch
“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Customer using a mobile banking app on her phone

Accessibility Consulting for Inclusive Banking with Bank of Ireland UK

Accessibility

Bank of Ireland
Screen reader user typing on a braille keyboard

Accessibility Auditing & Consultancy with esure

Accessibility

Esure
esure team members at a Digital Inclusion Lab talk

Digital Inclusivity with esure

Accessibility

Esure
Two people signing in British Sign Language during a testing session

Testing BSL Content for Accessibility with Remark!

Accessibility

Remark!
Hand holding a Hotel Lovers coaster beside a set of keys

+24.4% Conversion rate

Simplifying Rate Selection Leads to +20% More Bookings for Mr & Mrs Smith

Mr & Mrs Smith

Frequently asked questions

What is a web accessibility audit?

An accessibility audit is a detailed evaluation of your website or app that identifies barriers preventing disabled users from using it properly, combining manual testing with real assistive technologies and automated scans.

What's the difference between an audit and inclusive user testing?

An audit is an expert review against WCAG. Inclusive user testing puts real disabled users in front of your product using their own assistive technology, surfacing friction an audit alone can't detect.

Do you test document accessibility as well as websites?

Yes, PDFs, forms and other downloadable content can be included as part of a full audit, not just your website pages.

Is an accessibility audit a legal requirement?

An audit itself isn't mandated by law, but it's the clearest way to demonstrate compliance with legislation like the Equality Act and reduce the risk of a complaint or legal challenge.

How long does a full audit take?

This depends on the size and complexity of your site, but most audits take between two and four weeks from kick-off to final report.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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