Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

INSIGHT

Insight & Research

Better decisions start with evidence you can trust. We bring together digital analytics, data governance and user research to show what’s happening on your site, and why.

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The problem

More dashboards don't mean better decisions

Most teams have more data than ever, spread across tools, platforms and spreadsheets that don't agree with each other. Numbers get presented with confidence, but nobody can quite explain where they came from or whether they can be trusted.

REO Insights connects user research, data insights, data governance and digital analytics into one reliable evidence base, so every decision made elsewhere in the business, in performance, experience and inclusion, is built on data you can actually stand behind.

User Research

Step into your customers' shoes

User research puts real people at the centre of every decision, using interviews, usability studies, surveys and behavioural analysis to uncover what your customers actually need, not what you assume they need. It's how design, product and content decisions get made with evidence instead of guesswork.

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Data insights

Turn raw data into a clear next step

Data on its own doesn't tell you what to do. Our data insights work interprets what's actually happening in your numbers, behavioural patterns, drop-off points, segment differences, and translates it into specific, actionable recommendations the rest of the business can act on.

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Data Governance

Make sure your data can be trusted

Optimisation is only as good as the data behind it. We build tailored data governance frameworks that check your tracking, tagging and measurement setup is accurate, consistent and compliant, so every downstream decision is based on numbers that actually hold up.

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Digital analytics

See what's really happening across every channel

Digital analytics tracks how people actually behave across your website, app and digital touch points, not just how many arrive. We turn traffic, engagement and conversion data into a clear picture of what's working, what isn't, and where the next opportunity sits.

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“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

it luggage

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum and Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

TSB

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

Esure

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

Missoma

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

Accu

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

Victoria Beckham

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

Bradshaw Taylor

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Esure

Frequently asked questions

What's the difference between digital analytics and data insights?

Digital analytics is about collecting accurate data: making sure tools like GA4 are set up properly, tracking the right events and reporting correctly. Data insights is about turning that data into decisions, finding patterns, answering commercial questions and showing where to focus next.

Can you audit our existing GA4 setup?

Yes. We review your configuration, event tracking, conversions and tag management, then give you a prioritised list of fixes so you can trust the numbers your team reports on.

Why does data governance matter?

Without clear governance, data becomes inconsistent, hard to trust and risky from a privacy perspective. We help you set standards for how data is collected, named, owned and consented, so decisions are based on reliable information and you stay compliant.

How does user research fit with analytics?

Analytics shows what people do, and user research explains why. Combining the two gives you a fuller picture of your customers and helps you prioritise changes with confidence.

How does REO Insights connect to your other services?

Insights is the evidence layer behind everything we do. The same data and research inform decisions in Performance, Experience and Inclusion, so every team works from one shared view of your customers.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

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“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
British gas website mockup

+36.11% sitewide uplift in HomeCare quotes

Driving quick and significant change to empower HomeCare customers

British Gas
Smartphone on a desk showing a TSB credit card offer page, next to a laptop

Maximising Adobe investment and accelerating digital experimentation at TSB

CRO & Experimentation, Data & Analytics

TSB
Rci website mockup

Renault & Nissan finance arm RCI aligns product vision through user research

Data & Analytics, User Experience

Rci bank
User holding a Samsung phone

Samsung leads the way in smartphone market with ethnographic study

User Experience

Samsung
Biometric data and a participant video on monitors in the REO lab

Building trust through biometrics by evaluating Mercer Master Trust’s AI Pension Agent

Data & Analytics, User Experience

Mercer

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

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