Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

PERFORMANCE

AI Search Optimisation

Get your brand found, cited and recommended in Google AI Overviews, ChatGPT, Perplexity and other AI search tools, alongside your traditional rankings.

Book a consultation

Get an audit

OUR SPECIALISMS

Two disciplines, one AI visibility strategy

Generative and answer engines work differently. We optimise for both.

Generative Engine Optimisation (GEO)

Structuring content and entities so AI Overviews and generative engines select your brand.

Explore GEO

Answer Engine Optimisation (AEO)

Positioning your content to be the direct answer inside chat-based assistants.

Explore AEO

HOW IT HELPS

What visibility in AI search actually gets you

Six reasons brands are investing in AI Search Optimisation now, not later.

01

Seen before the click disappears

83% of searches with an AI Overview end without a click. Being cited inside the answer is the only way to stay visible when the click itself goes away.

02

Higher-converting traffic

AI referral traffic converts at roughly twice the rate of traditional organic search, in far fewer sessions.

03

Protected against the AI shift

AI Overviews now appear on around a quarter of Google searches and are growing fast. Waiting means losing visibility you can't easily win back.

04

Built on solid technical ground

Entity clarity and structured data don't just help AI engines, they strengthen your traditional SEO at the same time.

05

Tracked, not guessed

We monitor citation rates and visibility across ChatGPT, Gemini and Google AI Overviews, reporting what changed and why.

06

Ahead of the competition

Only 43% of brands currently have a dedicated AI search specialist. Early, evidence-led work compounds an advantage that's hard to close later.

01

Seen before the click disappears

83% of searches with an AI Overview end without a click. Being cited inside the answer is the only way to stay visible when the click itself goes away.

02

Higher-converting traffic

AI referral traffic converts at roughly twice the rate of traditional organic search, in far fewer sessions.

03

Protected against the AI shift

AI Overviews now appear on around a quarter of Google searches and are growing fast. Waiting means losing visibility you can't easily win back.

04

Built on solid technical ground

Entity clarity and structured data don't just help AI engines, they strengthen your traditional SEO at the same time.

05

Tracked, not guessed

We monitor citation rates and visibility across ChatGPT, Gemini and Google AI Overviews, reporting what changed and why.

06

Ahead of the competition

Only 43% of brands currently have a dedicated AI search specialist. Early, evidence-led work compounds an advantage that's hard to close later.

AI search is the fastest-growing part of the SERP

98%

Of CMOs are now investing in Answer Engine Optimisation

2x

Higher conversion rate for AI referral traffic vs traditional organic

83%

Of searches with an AI Overview end without a click

12%

Of SEO budgets now allocated to AI search optimisation

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

it luggage

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum and Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

TSB

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

Esure

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

Missoma

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

Accu

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

Victoria Beckham

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

Bradshaw Taylor

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Esure

Why REO

Built on the same foundations as SEO

This is a fast-moving discipline, which is exactly why it needs to sit inside a connected search team rather than run as a bolt-on. Every recommendation is tracked and reported in plain terms.

Shares technical and content foundations with our SEO team.

Evidence-led experimentation, not guesswork dressed up as innovation.

Reported in plain terms: what changed, why, and what it did.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

Get In Touch
“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Driver at the wheel of a car at dusk

113.2% clicks increase

Driving SEO success with Eversure’s car insurance brand

Eversure logo
Range of Evolution power tools on a workshop floor

+68% increase in page 1 search volume

Powering up SEO for Evolution Power Tools

Evolution Power Tools logo
Nature’s Best homepage showing a new range of gummy supplements

A healthy dose of SEO for Nature’s Best

SEO

Nature’s Best
Hand holding a phone showing a Fortnum & Mason hamper page

10.7% Mobile Conversion Uplift

Helping Customers Choose Faster Through Experimentation.

Fortnum & Mason
Hand holding a Hotel Lovers coaster beside a set of keys

+24.4% Conversion rate

Simplifying Rate Selection Leads to +20% More Bookings for Mr & Mrs Smith

Mr & Mrs Smith

Frequently asked questions

What is Generative Engine Optimisation (GEO)?

GEO is the practice of structuring content and entities so AI Overviews and generative engines like ChatGPT select and cite your brand directly, rather than just crawling and ranking your pages.

What is Answer Engine Optimisation (AEO)?

AEO is the practice of structuring content so it can be extracted and used directly as an answer by chat-based assistants, voice search and answer boxes, rather than requiring a click-through.

How is this different from traditional SEO?

Traditional SEO targets ranking in search results. AI Search Optimisation targets being cited directly inside AI-generated answers, though both share the same technical and content foundations.

How do you measure visibility across AI search surfaces?

We track citation and appearance rates across ChatGPT, Gemini and Google AI Overviews, reporting what changed, why, and what it did to your visibility.

How quickly does AI search behaviour change?

Very quickly. AI Overviews alone now appear on roughly a quarter of Google searches, so we monitor and adjust continuously rather than reviewing strategy once a year.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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