Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

CASE STUDY

Driving SEO success with Eversure’s car insurance brand

Eversure are specialists in niche insurance policies. With products ranging from camera and photography insurance through to protection for cars and caravans, the brand is well-known for providing competitively priced coverage which give its customers the peace of mind they need. ReduceMyExcess, Eversure’s car hire excess insurance brand, wanted to deliver improved ROI from new customer acquisition. The brand chose to partner with REO due to our holistic SEO approach which focused on driving significant organic uplift for high-conversion keywords.

  • SEO
  • Finance
Driver at the wheel of a car at dusk

We have been impressed with REO’s comprehensive SEO approach, which has boosted our visibility for high-conversion keywords, increased revenue and demonstrated the value of implementing an organic marketing strategy

Jonathan Rebuck

Joint CEO, Eversure

Our contributions

  • Content SEO
  • Technical SEO
  • Digital PR

Results:

56.2%

impressions increase

113.2%

clicks increase

29.8%

organic revenue increase

Our approach

REO conducted a thorough technical audit, providing Eversure with bespoke findings that outlined areas to improve on.

We also performed a content audit, competitor analysis, keyword mapping process and content gap analysis which informed an editorial calendar.

Objectives:

Perform technical fixes to ensure website health, improving site speed, mobile-friendliness, and fixing any crawl errors

Improve stagnant SERP rankings to capitalise on a substantial opportunity for non-brand growth

Boost tangential topic keywords with informational intent to target upper-funnel traffic

ReduceMyExcess website on a laptop

Deliverables

ReduceMyExcess blog article on French road signs

REO delivered technical fixes for the ReduceMyExcess site, before moving into a structured weekly content strategy resulting in four new or optimised site pages per month.

Press coverage of a ReduceMyExcess digital PR campaign

Quarterly digital PR campaigns were delivered to assist with building the site’s backlink profile.

The outcome

By implementing technical fixes in combination with on and off-site content SEO strategy over a 12-month period, we delivered significant improvements in several key areas.

Overall, we have boosted ReduceMyExcess’ brand visibility and authority alongside tangible commercial benefits, proving the value of a long-term organic marketing strategy.

Results:

56.2%

rise in impressions

113.2%

increase in clicks

29.8%

revenue uplift

70.6%

increase in rankings

53.9%

more organic sessions

48.3%

rise in conversions

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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