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Experimentation engineered at scale.
How Accu, a global engineering supplier built a scalable experimentation model.
This session explores how Accu together with REO translated its engineering mindset into digital optimisation, moving from no testing culture to a culture of experimentation driving rapid growth.
Behind-the-scenes.
Hear first-hand how Accu grew from no testing to a scalable experimentation programme, with support from AB Tasty and REO throughout.
What you’ll learn:
- How Accu began experimentation with no prior testing culture
- The processes that led to a 10:1 ROI
- How Emotional AI and Co-Pilot tools are transforming personalisation
- Where AI-driven insights are improving CX across B2B journeys
Want to Discover High-Value Optimisation Opportunities?
Get a tailored review of your key journeys through our free CRO assessment, highlighting where experimentation, personalisation and AI-led insight can improve performance, as shown in our work with Accu.
What you’ll receive:
- A practical review of one chosen funnel or journey
- Identification of friction points and blockers
- A shortlist of test ideas based on behavioural signals
- Opportunities for AI-supported personalisation
- A walkthrough session with our CRO experts
Request Your Experimentation Assessment.
About REO
REO is an award-winning optimisation and customer experience partner that helps enterprise and high-growth brands improve the performance of their digital products. We bring together research, strategy and design to help organisations understand their customers and make confident, evidence-based decisions.
We work with teams to strengthen their digital foundations, align decision-making and support long-term growth. Our collaboration with Accu reflects how we partner with organisations to improve their digital experience and introduce new ways of working that deliver meaningful outcomes.
Our expertise includes:
- CRO, personalisation and experimentation strategy
- Behavioural and UX insight to guide decisions
- Strategic planning and prioritisation for digital growth
- Experience supporting B2B, B2C, and high-growth industries
