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Services • Web Analytics

Google Analytics Audit

Frame 172
Analytics & Data Team

Is your data accurate and reliable? 


Do you really trust your Analytics? Are all your KPI’s captured? Does your tracking comply with your privacy policy? 


Most of the Google Analytics implementations we have worked on showed us that there is always room for improvement. As businesses make decisions based on data, it is essential to address any issues with your current setup. 


We can make sure your data is accurate through an in-depth Google Analytics audit and help you identify how you could be improving your data collection.



What our Google Analytics audit and health check includes


Our Analytics audit is a 45+ point interrogation of your setup covering several themes:



1  Accuracy


Does tracking fire in the correct places and when it is supposed to? We can search down issues of duplication, inaccurate tracking of page names or product revenues and that full coverage of your marketing efforts is represented in platform. 



2  Completeness


Does your tracking cover the full scope of what your site or app offers? Are all core KPI’s being tracked, be they form completions or add to baskets? If your users create accounts, are you taking full advantage of the user id features in GA that would give you a better understanding of your customers?


We can also review your events and custom fields one by one to ensure that they work as intended and are clear and understandable in both function and purpose.


3  Compliance


Lastly, we ensure that all of this works correctly in regards to your privacy policy, both that data is only captured for users who have consented to be tracked, but that we are losing as little data as possible as soon as that consent is gained.  


The audit can be further enriched with access to your tag management system, allowing us to examine your tracking both at point of collection and after processing, ensuring that everything is streamlined according to best practices to minimally impact performance, while helping to document the implementation as it currently exists.


It is one thing to have good data collection, but for that data to be useful to the business as a whole, it has to make sense to the stakeholders. They need to be able to understand how it has been set up, and trust what it is telling them.

Extra’s that you may want


  • Google Analytics 4 migration and configuration
  • Tracking and tagging support
  • Ecommerce tracking
  • Developer documentation
  • Further reporting
  • Trouble shooting
  • Google Analytics training




Everything you need to know about switching from Google Analytics UA to Google Analytics 4


The clock is ticking! Join our analytics team for their GA4 webinar snackable series to find out how you can ensure a smooth transition from UA to GA4.


There are a number of challenges that need to be addressed before doing the migration, but we have gathered all the information you need to know before doing so: from the basics of what is exactly GA4 and what will change, to how you can improve your tracking and get most of your data.


Take 30 minutes of your day to enjoy our snackable webinar series running on December 6th, 7th and 8th from 12:15 to 12:45PM GMT – a 20-minute presentation followed by a live Q&A where you will be able to ask all your GA4 questions.


Hosted by: Finbar Deane-Stott – Analytics Consultant at REO Digital


Sign up



You can’t attend online? Do not worry, the sessions will be recorded and shared with all registrants.

It's time to start getting value out of your analytics

If your team have specific needs, please simply fill in the form and we will get straight back to you and discuss your requirements.

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Google Analytics 4 Migration

Our Google-certified experts can help you prepare for GA4, with a series of steps to ensure a smooth transition from Google's Universal Analytics.

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Google Analytics 4 Training

Our Analytics training sessions will help you take advantage of your GA4 setup – suitable both to help someone understand the changes from the old to new versions of GA, as well as upskill someone who's never been in the platform before

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Ready when you are.

Enquire now to get a free consultation with one of our experts.