Is your data accurate and reliable?
Most of the Google Analytics implementations we have worked on showed us that there is always room for improvement. As businesses make decisions based on data, it is essential to address any issues with your current setup.
We can make sure your data is accurate through an in-depth Google Analytics audit and help you identify how you could be improving your data collection.
What our Google Analytics audit and health check includes
Our Analytics audit is a 45+ point interrogation of your setup covering several themes:
Does tracking fire in the correct places and when it is supposed to? We can search down issues of duplication, inaccurate tracking of page names or product revenues and that full coverage of your marketing efforts is represented in platform.
Does your tracking cover the full scope of what your site or app offers? Are all core KPI’s being tracked, be they form completions or add to baskets? If your users create accounts, are you taking full advantage of the user id features in GA that would give you a better understanding of your customers?
We can also review your events and custom fields one by one to ensure that they work as intended and are clear and understandable in both function and purpose.
The audit can be further enriched with access to your tag management system, allowing us to examine your tracking both at point of collection and after processing, ensuring that everything is streamlined according to best practices to minimally impact performance, while helping to document the implementation as it currently exists.
Extra’s that you may want
- Google Analytics 4 migration and configuration
- Tracking and tagging support
- Ecommerce tracking
- Developer documentation
- Further reporting
- Trouble shooting
- Google Analytics training
Everything you need to know about switching from Google Analytics UA to Google Analytics 4
The clock is ticking! Join our analytics team for their GA4 webinar snackable series to find out how you can ensure a smooth transition from UA to GA4.
There are a number of challenges that need to be addressed before doing the migration, but we have gathered all the information you need to know before doing so: from the basics of what is exactly GA4 and what will change, to how you can improve your tracking and get most of your data.
Take 30 minutes of your day to enjoy our snackable webinar series running on December 6th, 7th and 8th from 12:15 to 12:45PM GMT – a 20-minute presentation followed by a live Q&A where you will be able to ask all your GA4 questions.
Hosted by: Finbar Deane-Stott – Analytics Consultant at REO Digital
You can’t attend online? Do not worry, the sessions will be recorded and shared with all registrants.