British Gas

How REO’s rapid experimentation and UX redesign of British Gas HomeCare journeys delivered a 54% win rate and a 36.11% sitewide uplift in quotes.
Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.
Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.
Performance Marketing
Build better digital experiences
Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.
Insight & Research
Data-driven decisions
See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.
Experience & Design
Accelerate digital growth
Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.
Accessibility & Inclusion
Design for everyone
Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

How REO’s rapid experimentation and UX redesign of British Gas HomeCare journeys delivered a 54% win rate and a 36.11% sitewide uplift in quotes.