Background
esure is a leading UK-based insurance provider priding itself on delivering exceptional digital experiences.
To ensure no customer was left behind, esure set out to improve the accessibility of its digital platforms—removing barriers and creating a more inclusive experience for all users.
Challenges
“Our goal was to rapidly meet global accessibility standards and improve our user experience.”
REO’s supported esure in progressing towards accessibility compliance efficiently, while also improving usability and the overall customer experience.
Our approach
Identify access barriers with our manual accessibility audits and embed fixes into existing workflows
REO’s approach combined expert manual accessibility audits with workflow strategy and remediation consulting.
We utilised real-world scenarios and assistive technologies to uncover all barriers across core user flows and the “your Account” portal.
Deliverables
Our accessibility specialists manually tested each site against WCAG 2.2 (AA) success criteria using:
Desktop and mobile screen readers
Mouse alternatives and keyboard only navigation
Colour, typography, and image checks
Form fields testing
Browser zoom & text resizing checks
Content reading level
Information structure
Accessibility audit report
A detailed, WCAG 2.2-aligned report identifying accessibility barriers prioritised by impact and mapped to user needs.
Remediation planning & support
A collaborative session across teams to cluster issues, identify quick wins, and build accessibility into the delivery roadmap.
The outcome
Progress toward accessible journeys
Key issues were identified and prioritised, supporting focused fixes and progress toward greater inclusion.
Improved user experiences
Early changes improved clarity, usability, and performance — particularly for users with different access needs.
Ongoing accessibility strategy
Practical metrics and maturity tracking now support esure in embedding accessibility into future digital work.
Showcasing dedication to digital inclusivity
esure are leading the way for how organisations can empower their teams and making digital inclusion a priority.
By partnering with REO, esure has taken significant strides toward creating a more accessible digital presence.
Our manual audits and remediation consulting empowered esure to address accessibility barriers early and effectively, future-proofing their digital platforms.
esure’s commitment to accessibility demonstrates their dedication to inclusivity, innovation, and delivering exceptional experiences for all their customers.
