Results:
Challenges
“A need to overcome technical SEO barriers and regain organic momentum”
By mid-2024, Evolution Power Tools was experiencing a noticeable dip in organic search performance. A growing number of technical SEO issues had begun to impact website health and visibility.
At the same time, the brand was looking to elevate its domain authority through digital PR but lacked the in-house resource to activate such campaigns.
Evolution partnered with REO with three key goals in mind:
Resolve critical technical SEO issues affecting visibility
Strengthen organic rankings and traffic
Build high-value backlinks through targeted digital PR
Our approach
“Resolving the technical foundation, enriching content, and amplifying authority”
The project began with a detailed onboarding process and a comprehensive technical SEO audit.
We uncovered 96 key technical issues that were prioritised and segmented into quick wins and longer-term actions.
Alongside the technical roadmap, we conducted a content and competitor audit, highlighting gaps and opportunities across key pages.
On-page optimisation followed, with fixes across meta descriptions, H1 tags, and duplicate content.
To support authority building, we launched a digital PR campaign underpinned by targeted keyword optimisation.
Simultaneously, we corrected sitemap issues, improved page speed, and submitted a disavow file following an in-depth backlink audit.
We also delivered SEO performance forecasting, presenting Gold, Silver, and Bronze growth scenarios to help stakeholders align on expectations and investment levels.
Deliverables
“Equipping the team with clarity, structure, and tools for sustainable SEO growth”
To create lasting impact, our deliverables focused not only on fixing the technical foundations but also on enabling strategic planning and future scalability.
Full technical SEO audit and resolution of 96 issues
Prioritised action plans with clear quick wins
Backlink disavow file and backlink quality audit
On-page SEO fixes and content guidance
Digital PR campaign strategy and outreach
Gold, Silver, Bronze SEO growth forecast models
Monthly reporting and strategy reviews
Each deliverable was designed to give the Evolution Power Tools team greater control over their SEO direction, with detailed documentation, forecasting, and performance insight baked in.
The outcome
“Reversing decline and delivering strong, measurable growth across SEO metrics”
Between August and November 2024, Evolution Power Tools recorded a sharp improvement across both traffic and keyword metrics:
Results:
+33% total users and +27% new users
+22% improvement in organic traffic contribution
+68% increase in search volume from Page 1 keywords
+20% growth in visible keywords (SEMrush)
+16.9% increase in Page 1 keyword rankings
With ongoing SEO management in place, Evolution Power Tools is now well positioned to continue building momentum – with a technically sound foundation, a clear growth roadmap, and improved authority in organic search.
