Challenges
“A need to realign SEO performance and take it to new heights”
After making the strategic decision to remove the Pharmacy section of their site due to low-quality traffic and poor conversion rate, search performance for Nature’s Best had dropped and year-on-year sessions were declining.
The team also indicated they would benefit from SEO education and guidance, in order to facilitate in-house staff to produce targeted content which would perform well in the future.
Our approach
“Implementing quick technical and content fixes, then focusing on long-term & multi-pronged strategy to enable the team”
We conducted a thorough technical audit and identified a prioritisation order for fixes. These included updating the .htaccess file and the XML sitemap to resolve various issues, along with working on improving page speed.
Our initial findings had indicated a large portion of web pages were not performing for Nature’s Best in terms of search visibility, and a strategic approach was needed to identify where pages should be removed, optimised or combined.
Deliverables
We provided fresh, targeted content for the website and delivered a structured content calendar for the brand before enabling them to deliver internally with organic optimisation at the forefront.
We provided fixes and guidance around technical SEO and content briefing, allowing the team to self-assess and approach SEO with a renewed strategic focus.
The outcome
“Empowering the Nature’s Best team with long-term SEO capability and delivering measurable commercial growth”
By implementing technical fixes, keyword research, content delivery and on-page briefing templates over a 10-month period, we have delivered significant improvements in several key areas:
Overall, we have strengthened Nature’s Best’s organic presence and empowered their team with long-term SEO capability, delivering measurable commercial growth and setting them up for sustained digital success.
