Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

Insight

Data Governance

Every decision built on your data depends on that data being accurate. We make sure your tracking, consent and governance are reliable, so your teams can act on the numbers with confidence.

Talk to our specialists

Talk to our specialists

01 / OUR PROCESS

Building a data foundation you can actually trust

01

Audit

Review your current tracking, tagging and consent setup.

02

Fix

Resolve inconsistent or inaccurate tracking.

03

Implement

Consent management built correctly across your tools.

04

Govern

Build a framework that keeps data trustworthy long term.

05

Monitor

Catch drift before it corrupts decisions elsewhere.

The foundation everything else depends on.

Talk to our specialists

OUR SPECIALISMS

Two disciplines, one trustworthy data foundation

Consent and compliance, checked properly rather than assumed.

Consent Management Implementation

Consent capture and enforcement accurately built across your site and tools.

Consent Management

Compliance Audit

A clear view of where your data handling stands against regulation today.

Compliance Audit

Numbers you can actually stand behind

40-70%

Of analytics data lost through misconfigured tracking implementations

82%

Of top-1000 EU websites now run a consent management platform

21%

Average rise in cost-per-acquisition when tracking isn’t built for modern browsers

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum & Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

WHY REO

Numbers you can actually stand behind

Analytics data can look like its working while quietly reporting the wrong numbers. Data governance checks what you're measuring is accurate and consistent, so decisions elsewhere in the business aren't built on a flawed foundation.

Tracking, tagging and consent checked, not assumed.

Built to hold up against current regulation.

The trustworthy foundation every other decision depends on.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

Get In Touch
“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
British gas website mockup

+36.11% sitewide uplift in HomeCare quotes

Driving quick and significant change to empower HomeCare customers

British Gas
Smartphone on a desk showing a TSB credit card offer page, next to a laptop

Maximising Adobe investment and accelerating digital experimentation at TSB

CRO & Experimentation, Data & Analytics

TSB
Rci website mockup

Renault & Nissan finance arm RCI aligns product vision through user research

Data & Analytics, User Experience

Rci bank
User holding a Samsung phone

Samsung leads the way in smartphone market with ethnographic study

User Experience

Samsung
Biometric data and a participant video on monitors in the REO lab

Building trust through biometrics by evaluating Mercer Master Trust’s AI Pension Agent

Data & Analytics, User Experience

Mercer

Frequently asked questions

What is Consent Management Implementation?

It's the correct setup of consent capture and enforcement across your site and tools, so consent choices are actually respected in how data is collected and used, not just displayed as a banner.

What happens during a Compliance Audit?

We review your tracking, tagging, consent capture and data-sharing practices against GDPR and other relevant frameworks, then map exactly what's being collected and where it flows.

How do you check if our tracking is actually accurate?

We audit your tag implementation directly, comparing what's actually firing against what should be firing, rather than trusting dashboard numbers at face value.

Do you work with our existing consent management platform?

Yes. We can audit, fix or rebuild your existing consent setup rather than requiring you to switch platforms.

How often should data governance be reviewed?

At minimum annually, and after any major site change, platform migration, or update to relevant regulation.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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