Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

Technical SEO

Site architecture, crawlability and Core Web Vitals, the foundations rankings actually depend on.

Talk to our specialists

Talk to our specialists

01 / WHAT IS IT

The foundations that decide whether your content can even compete

Technical SEO covers the architecture, crawlability, indexation and performance factors that determine whether search engines can find, understand and rank your pages at all. Great content on a technically broken site rarely ranks, no matter how good the writing is.

We audit and fix site structure, crawl budget, Core Web Vitals, structured data and indexation issues, the unglamorous work that everything else depends on.

02 / HOW IT HELPS

What technical fixes actually unlock

Removes crawl and indexation barriers search engines were hitting

Improves Core Web Vitals and page speed, a direct ranking factor

Fixes structured data so rich results become possible

Resolves duplicate content and canonicalisation issues

Cleans up crawl budget waste on low-value pages

Improves mobile usability and rendering issues

Strengthens internal linking so authority flows properly

Fixes broken redirects and orphaned pages

Builds a technically sound foundation for content and links to work on

Talk to our specialists

03 / WHY REO

The unglamorous work, done properly

Technical SEO is easy to skip because the results aren't visible in a headline metric the way a new blog post is. We treat it as the foundation everything else stands on, not an afterthought after content is written.

This work sits alongside our SEO content and ecommerce SEO teams, so technical fixes are prioritised by what actually unlocks visibility, not just what's technically interesting.

OUR DIFFERENTIATORS

The foundation everything else stands on

Prioritised by impact

Fixes ranked by what actually unlocks visibility, not technical interest.

Core Web Vitals focused

Performance treated as a ranking factor, not a nice-to-have.

Connected to content and commerce

Technical work coordinated with SEO content and ecommerce SEO.

Structured data done properly

Built to actually earn rich results, not just pass a validator.

No guesswork

Every fix backed by crawl data and real search performance.

Built to last

Fixes that hold up as your site grows, not a one-off clean-up.

Frequently asked questions

How is technical SEO different from content SEO?

Technical SEO makes sure search engines can crawl, understand and rank your pages at all. Content SEO is about what's on the page. Great content on a technically broken site rarely ranks.

Will a technical SEO audit disrupt our live site?

No, the audit itself is non-disruptive. Any fixes are planned and tested carefully before deployment to your live site.

How long before technical fixes show up in rankings?

Some fixes, like resolving crawl errors, can show impact within weeks. Others, like Core Web Vitals improvements, compound more gradually over a few months.

Do you work with our existing development team?

Yes, we regularly work alongside in-house developers, providing technical specification and guidance for them to implement, or building it ourselves.

What does a technical SEO audit actually cover?

Site architecture, crawlability, indexation, Core Web Vitals, structured data and mobile usability, among other technical ranking factors.

Ready when you are

Get in touch with a specialist CRO consultant to run a preliminary check on your conversion pipeline and unlock hidden opportunities.

Get in touch

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ



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