Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

EXPERIENCE

Experience & Design

Turn more of your traffic into customers. We combine research, UX design, experimentation and development to find what’s holding your journeys back, then fix it.

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Our specialties

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The problem

More traffic doesn't fix a broken journey

Most teams can point to a dashboard full of data, a backlog full of ideas and a design team full of opinions, but still can't say with confidence what to change next. Testing happens, but in isolation from research. Design ships, but without evidence it will work.

REO Experience connects conversion rate optimisation, personalisation, UX design and web development into one evidence-led programme, so every change is backed by real user insight and built to be proven, not just launched and hoped for.

Conversion Rate Optimisation

Find what's stopping customers, and fix it

CRO is the practice of identifying the barriers and motivations that affect whether people complete the actions that matter, purchases, bookings, sign-ups, applications, and testing the changes that remove them. Every recommendation is backed by real user behaviour, not opinion, and prioritised against commercial impact.

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Personalisation

Show the right experience, to the right person

Not every customer arrives with the same intent, and a single generic journey underserves most of them. We design and test personalised experiences that adapt to audience, behaviour and context, so relevance replaces guesswork and every segment gets a journey built for them.

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UX Design

Design that's tested, not just delivered

Great design should be intuitive, enjoyable and accessible for every user, not just the easiest ones to build for. Our UX design work is grounded in real research and validated through testing, so what ships is what actually improves the experience, not just what looked good in a review.

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Website Development

Build it right the first time

Insight and design only create value once they're live. Our development team builds and ships the experiments, personalised journeys and design changes the rest of the programme depends on, quickly and without compromising performance, accessibility or quality.

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“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

it luggage

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum and Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

TSB

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

Esure

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

Missoma

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

Accu

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

Victoria Beckham

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

Bradshaw Taylor

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Esure

Frequently asked questions

What's the difference between CRO and personalisation?

CRO tests a single change against your whole audience to find what improves conversion generally. Personalisation goes a step further, tailoring the experience to different segments or individuals based on their behaviour, intent or context, so different customers can see a different, better-fitted journey rather than one compromise design for everyone.

Do we need a certain amount of traffic to run a testing programme?

A/B testing needs enough traffic and conversions to reach reliable results, so we'll check this before recommending it. If your volumes are lower, we can still improve the journey through user research, UX reviews and prioritised fixes, and focus testing on your highest-traffic pages.

How does web development fit with the testing and design work?

Our developers build experiments, ship winning changes and deliver new pages on Shopify, WordPress and Drupal. Keeping development in the same team as research, design and testing means changes go live faster and nothing gets lost between agencies.

How long before we see results?

Most programmes launch their first tests within the first few weeks, and quick fixes from the initial audit can go live sooner. Meaningful gains usually build over the first few months as tests conclude and learning feeds into the next round.

Can you work with our existing tech stack?

Yes. We work with the major experimentation, analytics and personalisation platforms, and with Shopify, WordPress and Drupal for development. We'll review your current setup and only recommend changes where they will make a real difference.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

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“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Penhaligon's website mockup

46.17% Uplift in revenue per visitor

Penhaligon’s increases revenue per visitor by 46% with personalisation

Penhaligon
Sixt website mockup

€5.5M Incremental revenue

Sixt dramatically improves car bookings experimenting with informative urgency messaging

Sixt
Bradshaw Taylor website mockup

15:1 Return on Investment

Optimising Shopify for fashion retailer Bradshaw Taylor

Bradshaw Taylor
size? website shown on a phone

16:1 Return on Investment

Optimising the shopping experience for size?

size?
Esure Drupal Website Mockup

Modern web development with esure Group

User Experience, Web Development

Esure

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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