Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

EXPERIENCE

Shopify Development

Theme builds, custom apps and Shopify Plus migrations built to support ongoing testing and personalisation.

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01 / WHAT IS IT

Built to be tested on, not just launched once

Shopify Development covers theme builds, custom app development and Shopify Plus migrations, built by developers who work alongside our CRO and personalisation teams, not in isolation from them.

That matters because a Shopify build that can't be easily tested becomes a bottleneck the moment your experimentation programme wants to move. We build with that in mind from day one.

02 / HOW IT HELPS

What development built for testing actually enables

Themes and apps built to support ongoing CRO and personalisation work

Shopify Plus migrations without losing SEO or conversion equity

Custom app development where the theme store falls short

Performance protected as new features and apps get added

Checkout and cart customisation within Shopify's constraints

Accessible builds that hold up under WCAG scrutiny

Clean integration with your existing app stack and tracking

Faster experiment builds because the theme is testing-ready

Ongoing support, not a one-off project that's abandoned at launch

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03 / WHY REO

Built by the same team that tests

Most agencies separate design, build and testing into different vendors, so what launches is a compromise nobody fully validated. Our Shopify developers work inside the same team as research, CRO and personalisation.

That means changes can move from hypothesis to live experience without getting lost in translation between three different suppliers.

OUR DIFFERENTIATORS

Shopify built for what comes after launch.

Built to be tested on

Themes built with ongoing CRO and personalisation work in mind.

Shopify Plus specialists

Migrations handled without losing SEO or conversion equity.

Performance protected

Every release checked against speed and Core Web Vitals.

Accessible by default

WCAG-conformant builds from the start, not remediated later.

Connected to the testing team

Development sits alongside research and CRO, not as a separate handoff.

Custom app expertise

Built where the Shopify app store doesn't quite fit your needs.

Frequently asked questions

Do you work with Shopify Plus specifically?

Yes. We handle Shopify Plus migrations and builds, including checkout customisation within Plus-specific constraints, alongside standard Shopify theme and app work.

Can you migrate us from another platform to Shopify?

Yes, platform migrations are planned to preserve SEO rankings and conversion performance, not just to get the new store live.

Will a new theme break our existing apps and integrations?

We test thoroughly against your existing app stack before launch, so integrations continue working as expected.

How does this connect to your CRO and testing work?

Our developers work inside the same team as research and CRO, so builds are designed to support ongoing experimentation, not launched once and left.

Do you offer ongoing support after launch?

Yes, ongoing support and iterative development are available beyond the initial build, rather than a one-off project handoff.

Ready when you are

Get in touch with a specialist CRO consultant to run a preliminary check on your conversion pipeline and unlock hidden opportunities.

Get in touch

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ



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