EXPERIENCE
Theme builds, custom apps and Shopify Plus migrations built to support ongoing testing and personalisation.
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01 / WHAT IS IT
That matters because a Shopify build that can't be easily tested becomes a bottleneck the moment your experimentation programme wants to move. We build with that in mind from day one.
02 / HOW IT HELPS
Themes and apps built to support ongoing CRO and personalisation work
Shopify Plus migrations without losing SEO or conversion equity
Custom app development where the theme store falls short
Performance protected as new features and apps get added
Checkout and cart customisation within Shopify's constraints
Accessible builds that hold up under WCAG scrutiny
Clean integration with your existing app stack and tracking
Faster experiment builds because the theme is testing-ready
Ongoing support, not a one-off project that's abandoned at launch
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03 / WHY REO
That means changes can move from hypothesis to live experience without getting lost in translation between three different suppliers.
OUR DIFFERENTIATORS
Themes built with ongoing CRO and personalisation work in mind.
Migrations handled without losing SEO or conversion equity.
Every release checked against speed and Core Web Vitals.
WCAG-conformant builds from the start, not remediated later.
Development sits alongside research and CRO, not as a separate handoff.
Built where the Shopify app store doesn't quite fit your needs.
Yes. We handle Shopify Plus migrations and builds, including checkout customisation within Plus-specific constraints, alongside standard Shopify theme and app work.
Yes, platform migrations are planned to preserve SEO rankings and conversion performance, not just to get the new store live.
We test thoroughly against your existing app stack before launch, so integrations continue working as expected.
Our developers work inside the same team as research and CRO, so builds are designed to support ongoing experimentation, not launched once and left.
Yes, ongoing support and iterative development are available beyond the initial build, rather than a one-off project handoff.
Get in touch with a specialist CRO consultant to run a preliminary check on your conversion pipeline and unlock hidden opportunities.
Get in touchA curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.
A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.
Office Location
REO Digital Limited
100 Black Prince Road
London SE1 7SJ