Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

PERFORMANCE

Paid Search

Google Ads and Microsoft Ads managed for profit, not just clicks, with landing pages aligned to search intent so more of your paid traffic converts.

Book a consultation

Get a free audit

What is it?

Paid Search should never be “set it live and check back later.” We take a continually-tested approach to campaign management, optimising the journey behind the ad as much as the ad itself.

We optimise the journey

Not just the ad, so cost-per-acquisition drops.

Realistic, transparent targets

No vanity click-through rates.

Audit

Find out where budget is being wasted.

Rebuild

Campaigns built around converting traffic.

Test

Landing pages, creative and audiences.

Optimise

Continually managed, never left alone.

Wasted spend is the norm, not the exception

20-30%

Of the average PPC budget is spent on terms that will never convert

7%

Average Google Search conversion rate across industries

3.5:1

Median ROAS on Google Ads when campaigns are properly optimised

33%

Lower average CPC on Microsoft Ads vs Google, often overlooked

Hand holding a smartphone displaying Google search results in front of an open laptop.

The result

Lower cost per acquisition, built by fixing the journey behind the ad, not just the bid.

Managed like a testing programme, not a subscription

Continually tested, never set and forgotten

Most PPC management is a monthly check-in. Ours is a continuous programme: campaigns, landing pages, creative and audiences are all tested together, so the whole system improves rather than one lever getting pulled in isolation.

Google & Microsoft Ads

Managed day to day, with Microsoft Ads often overlooked despite lower CPCs.

Remarketing & retargeting

Built around real behaviour, not blanket audiences.

Display & programmatic

Used where it earns its place in the funnel, not by default.

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

it luggage

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

Fortnum and Mason

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

TSB

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

Esure

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

Missoma

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

Accu

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

Victoria Beckham

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

Bradshaw Taylor

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Esure

Why REO

We optimise the journey, not just the ad

Paid Search is only ever as good as what it lands on. Because it sits alongside our Experience and Inclusion teams, cost-per-acquisition drops because the experience converts, not just because the bid strategy changed.

Never promoted over SEO, AI Search or Social.

Judged against realistic, transparent targets.

Landing pages optimised alongside every campaign.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

Get In Touch
“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Tesco
Molton Brown
Esure
British Gas
John Lewis
Contentsquare
Adobe
Google
Shopify Partners
Salesforce

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Driver at the wheel of a car at dusk

113.2% clicks increase

Driving SEO success with Eversure’s car insurance brand

Eversure logo
Range of Evolution power tools on a workshop floor

+68% increase in page 1 search volume

Powering up SEO for Evolution Power Tools

Evolution Power Tools logo
Nature’s Best homepage showing a new range of gummy supplements

A healthy dose of SEO for Nature’s Best

SEO

Nature’s Best
Hand holding a phone showing a Fortnum & Mason hamper page

10.7% Mobile Conversion Uplift

Helping Customers Choose Faster Through Experimentation.

Fortnum & Mason
Hand holding a Hotel Lovers coaster beside a set of keys

+24.4% Conversion rate

Simplifying Rate Selection Leads to +20% More Bookings for Mr & Mrs Smith

Mr & Mrs Smith

Frequently asked questions

How is Paid Search different from just running Google Ads?

Anyone can turn on a Google Ads account. We continually test and optimise the journey behind the ad too, so cost-per-acquisition drops because the experience converts, not just because the bid strategy changed.

Do you manage Microsoft Ads as well as Google Ads?

Yes. Microsoft Ads is often overlooked despite typically lower CPCs, and we manage both platforms day to day as part of a connected campaign strategy.

How do you decide what to test on the landing page?

We prioritise based on where the biggest drop-off happens in the journey and what would have the most commercial impact if fixed, not just what's easiest to test.

What does a free PPC audit involve?

We review your current campaigns, identify where budget is being wasted, and show you what a properly optimised account would look like, with no obligation.

How does Paid Search connect to SEO and Social at REO?

All three sit inside REO Performance and share audience and conversion data, so what we learn in one channel sharpens targeting and creative in the others.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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