Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

Paid Social

Extend reach and accelerate what's already proven to work, on the platforms your audience actually uses.

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01 / WHAT IS IT

Reach built on what's already working, not a guess

Paid social is targeted advertising across platforms like Meta, TikTok, LinkedIn and Pinterest, built to put your message in front of the right person, on the right platform, at the right moment, rather than spreading budget thin across everything at once.

Every dollar spent on social advertising returns an average of $5.20, but that number hides huge variance between campaigns built on evidence and campaigns built on assumption. We build the former.

02 / HOW IT HELPS

What properly targeted paid social actually delivers

Extends the reach of content already proven to work organically

Targets audiences based on real behaviour, not broad demographics

Accelerates results faster than organic alone can achieve

Tests creative and audiences continually, not set and forgotten

Feeds audience insight back into SEO and Paid Search

Builds retargeting audiences from genuinely engaged users

Reports on commercial outcomes, not just impressions

Optimised across platforms, not managed identically everywhere

Connected to landing page and journey performance, not just the ad

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03 / WHY REO

We optimise the journey, not just the ad

Paid social is only ever as good as what it lands on. Because it sits alongside our Experience and Inclusion teams, cost-per-result drops because the experience converts, not just because targeting improved.

Campaigns extend content and creative that's already proven itself organically, rather than starting from a blank page and hoping.

OUR DIFFERENTIATORS

Reach built on evidence, not a guess

Extends what's already proven

Built on content and creative that's already working organically.

The journey is optimised too

Not just the ad, so cost-per-result drops because the experience converts.

Platform-specific targeting

Managed differently on each platform, not identically everywhere.

Feeds the rest of the funnel

Audience insight flows back into SEO and Paid Search.

Judged on commercial outcomes

Reported against results, not vanity impressions.

Continually tested

Creative and audiences tested on an ongoing basis, never set and left.

Frequently asked questions

Which platforms do you run paid social on?

We work across Meta, TikTok, LinkedIn and Pinterest, choosing platforms based on where your actual audience spends time rather than running everywhere by default.

How is this different from just boosting organic posts?

Boosting is a blunt instrument. We build targeted campaigns with proper audience segmentation, creative testing and conversion tracking, not just extending reach on an existing post.

Do you produce the ad creative as well as manage spend?

Yes, creative production and campaign management are handled as one connected service.

How does paid social connect to your other channels?

Campaigns often extend content and creative already proven organically, and audience insight feeds back into SEO and Paid Search targeting.

How do you measure success beyond impressions?

We report against commercial outcomes, cost per result, conversion rate and revenue where trackable, not vanity reach or impression counts.

Ready when you are

Get in touch with a specialist CRO consultant to run a preliminary check on your conversion pipeline and unlock hidden opportunities.

Get in touch

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results
Driver at the wheel of a car at dusk

113.2% clicks increase

Driving SEO success with Eversure’s car insurance brand

Eversure logo
Range of Evolution power tools on a workshop floor

+68% increase in page 1 search volume

Powering up SEO for Evolution Power Tools

Evolution Power Tools logo
Nature’s Best homepage showing a new range of gummy supplements

A healthy dose of SEO for Nature’s Best

SEO

Nature’s Best
Hand holding a phone showing a Fortnum & Mason hamper page

10.7% Mobile Conversion Uplift

Helping Customers Choose Faster Through Experimentation.

Fortnum & Mason
Hand holding a Hotel Lovers coaster beside a set of keys

+24.4% Conversion rate

Simplifying Rate Selection Leads to +20% More Bookings for Mr & Mrs Smith

Mr & Mrs Smith

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

Social Links

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