Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

Project type: CRO & Experimentation

Missoma

Phone showing a Missoma sale banner offering up to 65% off

How REO used research and Shopify experiments to remove moments of doubt for jewellery brand Missoma, including a 20.2% uplift in US basket conversion.

Fortnum & Mason

Hand holding a phone showing a Fortnum & Mason hamper page

How REO combined user research, behavioural data and experimentation to simplify hamper choices for Fortnum & Mason, lifting mobile conversion by 10.7%.

Victoria Beckham

Hand holding a phone showing a Victoria Beckham product page

How REO applied Shopify Experience Optimisation to Victoria Beckham’s luxury store, lifting homepage conversion by 10.2% while protecting the brand.

TSB

Smartphone on a desk showing a TSB credit card offer page, next to a laptop

How REO helped TSB get more from Adobe Analytics and Adobe Target, building an experimentation programme with Contentsquare insight and a 42% win rate.

size?

size? website shown on a phone

How REO combined UX research, analytics and experimentation to help size? get more from existing traffic, with a 9% uplift in transactions and 16:1 ROI.

AAH

Pharmacist taking a product from a shelf

How REO’s CRO programme of rapid experimentation helped pharmaceutical business AAH achieve a 50% win rate and a 1.6% rise in sitewide conversion.

Esure

Laptop showing the esure website

How REO became an embedded partner to esure Group, redesigning My Account and building a test and learn culture on its move to a digital-first brand.

Mr and Mrs Smith

Hand holding a Hotel Lovers coaster beside a set of keys

How REO simplified rate selection on Mr & Mrs Smith’s hotel pages, using research and testing to lift bookings by 20% and conversion rate by 24.4%.

it Luggage

it Luggage website shown on a phone

How REO built an experimentation programme from scratch for it Luggage, running 19 tests in seven months with a 38% win rate through research and design.

Bradshaw Taylor

Bradshaw Taylor website mockup

How REO ran a Shopify experimentation programme for Bradshaw Taylor’s Schöffel Country brand, achieving a 17.5% conversion uplift and 15:1 return.