PERFORMANCE

Paid & Organic Social

Stop guessing. Start scaling. We combine high-velocity experimentation with behavioural science and deep analytics to transform how your website converts.

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What is it?

“

Social is where brands are discovered and trusted, often long before someone searches for you by name

We build organic strategies that grow a genuine, engaged audience, and paid campaigns that extend reach and accelerate results on top of it. Run together, organic and paid compound each other's results rather than competing for the same budget line.

Organic and paid are converging, not competing

$5.20

Average return for every $1 spent on social media advertising

4.1%

Engagement rate when paid promotion is combined with organic content

61%

Of marketers now rank paid social as their top channel by cost-per-lead

3-6

Months for organic social strategies to mature and compound

Explore Paid Social

Explore Organic Social

Build the audience, then accelerate it

Most brands treat organic and paid social as separate teams with separate goals. We run them as one connected strategy: organic builds the genuine audience, proof points and content library, while paid extends reach and accelerates what's already proven to work. Audience insight flows back into SEO, AI Search and Paid Search too, so what we learn on social sharpens the rest of your acquisition mix.

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Person sat, engaged, looking at computer.

“You’ve done an incredible job. There is no way we would have gone through 19 tests in that period without you. You’ve done a great job of driving us. We simply would not have achieved this without you.”

“By combining insight and experimentation, REO helped us simplify complex choices and unlock meaningful gains in mobile conversion.”

“By working with REO, we were able to better understand our users and optimise their customer journey, resulting in a significant uplift across all KPIs.”

“Partnering with REO helped us re-imagine what a great digital experience means for our customers. Our My Account area is now more intuitive and self-serve, and our teams are working more collaboratively than ever.”

“Missoma worked with REO to refine how customers browse, evaluate and commit to purchasing jewellery on Shopify, with a specific focus on mobile-led journeys where hesitation and uncertainty were most pronounced. Rather than applying broad changes across the site, the programme focused on identifying the exact moments where users lost confidence and validating whether small experience adjustments could help them move forward with intent.”

“REO have been great to collaborate with, bringing new ideas, structuring and building tests in AB Tasty that we did not have the internal resources to deliver. They feel like a genuine extension of the Accu team and a valuable partner to learn from and work with.”

“Victoria Beckham partnered with REO to apply Shopify Experience Optimisation (SXO) across its ecommerce journey, introducing a disciplined experimentation programme designed to protect brand integrity while improving commercial performance. Rather than assuming that increased interaction or feature richness would drive results, SXO was used to identify which experience elements genuinely support purchase intent within a high-consideration, luxury context and which actively undermine it.”

“Focused on improving product discovery, trust and decision making within a Shopify environment, Bradshaw Taylor partnered with REO to deliver a structured experimentation programme across PLPs, PDPs and sitewide messaging. Through rapid testing and continuous iteration, the brand achieved double-digit conversion uplifts across key journeys, while validating which Shopify native components genuinely influence their customer behaviour.”

“REO Digital supported us in delivering a stable, secure, and modernised brochure site that brings our Figma designs to life. Their collaborative approach, CI/CD workflow, and structured release support ensured smooth deployment across environments and aligned closely with our internal DevOps processes.”

Why REO

Organic builds, paid accelerates

We build social activity to work with your other acquisition channels, feeding audience insight back into SEO, AI Search and Paid Search rather than running social in isolation.

Audience insight flows back into SEO, AI Search and Paid Search.

Content designed for accessibility and diverse audiences from the outset.

Run together, organic and paid compound each other's results.

Let's talk results

Book a free 30-minute strategy call. No pitch, no pressure just a frank conversation about where your budget is leaking and how to fix it.

9.1 out of 10 customer satisfaction

Net Promoter Score: 82.6

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“We see REO as an extension of our team and have benefited from their strategic approach and support which has yielded tangible results.”

Alice Clark, Molton Brown

Real results

A curated selection of our most impactful projects, showcasing measurable growth and strategic transformation.

See more results

113.2% clicks increase

Driving SEO success with Eversure’s car insurance brand

Range of Evolution power tools on a workshop floor

+68% increase in page 1 search volume

Powering up SEO for Evolution Power Tools

Nature’s Best homepage showing a new range of gummy supplements

A healthy dose of SEO for Nature’s Best

SEO

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10.7% Mobile Conversion Uplift

Helping Customers Choose Faster Through Experimentation.

Hand holding a Hotel Lovers coaster beside a set of keys

+24.4% Conversion rate

Simplifying Rate Selection Leads to +20% More Bookings for Mr & Mrs Smith

Frequently asked questions

What's the difference between organic and paid social at REO?

Organic builds a genuine, engaged audience and proof points over time. Paid campaigns extend reach and accelerate proven content. Run together, the two compound each other's results.

Which platforms do you manage?

We work across Meta, TikTok, LinkedIn and Pinterest, choosing platforms based on where your actual audience spends time rather than running everywhere by default.

How does social feed into SEO and Paid Search?

Audience insight from social, what content resonates and who engages with it, flows back into our SEO and Paid Search teams to sharpen targeting and content strategy.

Do you produce the creative as well as manage the campaigns?

Yes, we handle strategy, creative production and campaign management as one connected service, rather than requiring you to source creative separately.

How is accessibility considered in social content?

Captions, alt text and colour contrast are built into our content process from the outset, not checked as an afterthought before a post goes live.

Get in touch

A decade turning evidence into revenue for Amazon, M&S, Tesco and Samsung. Tell us what's not converting and we'll tell you what's worth fixing first.

Office Location

REO Digital Limited
100 Black Prince Road
London SE1 7SJ

Contact Details

[email protected]

+44 (0)20 7183 0374

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Paid & Organic Social

What is it?

Organic and paid are converging, not competing

Build the audience, then accelerate it

Organic builds, paid accelerates

Let's talk results

Real results

113.2% clicks increase

+68% increase in page 1 search volume

A healthy dose of SEO for Nature’s Best

10.7% Mobile Conversion Uplift

+24.4% Conversion rate

Frequently asked questions

What's the difference between organic and paid social at REO?

Which platforms do you manage?

How does social feed into SEO and Paid Search?

Do you produce the creative as well as manage the campaigns?

How is accessibility considered in social content?

Get in touch

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