Discover who we are, what we believe in and the people behind REO, and learn how our culture, expertise and approach help us create meaningful impact for our clients and their customers.

Explore the latest insights, ideas and practical resources from our experts, designed to help you understand your customers, improve digital experiences and drive meaningful growth.

Performance Marketing

Build better digital experiences

Reach more customers and turn attention into measurable growth. We combine paid, organic, content and social strategies to maximise visibility, acquisition and ROI across every channel.

Insight & Research

Data-driven decisions

See what’s actually happening, not just what a dashboard suggests. We connect user research, data insights, data governance and digital analytics into one evidence base that sharpens every decision.

Experience & Design

Accelerate digital growth

Turn insight into measurable growth. Our experience services combine data, experimentation and optimisation to improve digital experiences, increase conversion and drive better business outcomes.

Accessibility & Inclusion

Design for everyone

Create digital experiences that work for everyone. We combine accessibility expertise, inclusive user testing, training and strategy to remove barriers, build lasting capability and make inclusion part of how your organisation works.

Industry: Finance

TSB

Smartphone on a desk showing a TSB credit card offer page, next to a laptop

How REO helped TSB get more from Adobe Analytics and Adobe Target, building an experimentation programme with Contentsquare insight and a 42% win rate.

esure accessibility auditing

Screen reader user typing on a braille keyboard

How REO’s manual WCAG 2.2 audits, remediation planning and fix verification helped esure remove barriers across its core journeys and account portal.

esure digital inclusivity

esure team members at a Digital Inclusion Lab talk

How REO’s Digital Inclusion Labs, live user testing with a blind screen reader user and expert talks helped esure build a culture of accessibility.

Bank of Ireland UK

Customer using a mobile banking app on her phone

How REO’s expert WCAG 2.2 audits, assistive technology testing and remediation consulting helped Bank of Ireland UK remove barriers for its customers.

Eversure

Driver at the wheel of a car at dusk

How REO’s technical SEO, content and digital PR for Eversure’s ReduceMyExcess brand delivered a 113.2% rise in clicks and 29.8% more organic revenue.

Mercer

Biometric data and a participant video on monitors in the REO lab

How REO used heart rate, skin conductance and eye-tracking in its London Biometrics Lab to evaluate trust in Mercer Master Trust’s AI pension agent.

Esure

Laptop showing the esure website

How REO became an embedded partner to esure Group, redesigning My Account and building a test and learn culture on its move to a digital-first brand.

Esure – Drupal

Esure Drupal Website Mockup

Background & Challenges esure Group, part of Ageas UK, is one of the UK’s leading providers of Motor and Home insurance products through the esure, Sheilas’ Wheels and First Alternative brands. esure is focused on using their market-leading technology platform insights and data with fantastic customer service to deliver more personalised experiences that meet the […]

Electrix

Electrix website mockup

ElectriX ElectriX, powered by LV= insurance, is here to put the spark into driving electric. A one-stop shop offering drivers everything they need to get on the road with an electric car. Instead of endless hours spent surfing the web, tracking down information and visiting car dealers, Electrix created one place that’ll help drivers at […]

RCI Financial Services

Rci website mockup

How REO usability testing and workshops helped RCI Financial Services, finance arm of Renault and Nissan, reframe its problem and pivot its product vision.